2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Using Brands to Create Cultural Identity

Saturday, March 14
12:30PM - 1:30PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd


The most successful brands create a shared culture or lifestyle where fans of the brand embrace it as part of their own identity. The brand reflects the passions of the consumer and communicates to them in a voice they trust. Only a handful of brands achieve this iconic status – but how do you do it? In this session Chris Wink, cofounder and original cast member of the Blue Man Group, and Jarret Myer, General Manager of digital media company Woven and cofounder of UPROXX, Rawkus Records, and Big Frame will discuss the lessons they’ve learned from creating brands that consumers love. They will explore how brands create relevance and build loyal audiences, and what companies are building the next generation of beloved brands.


#sxsw #woven


Chris Wink

Co-Founder & Chief Creative Officer

Blue Man Group

Chris Wink is one of the Co-Founders of Blue Man Group and currently serves as the Chief Creative Officer for Blue Man Productions. He is also a Co-Founder of Blue School. Wink originally joined fo...

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Jarret Myer

GM at Woven & CEO of UPROXX


A co-founding member of Rawkus Records, UPROXX and Big Frame, Jarret Myer comes to Woven an expert in the fields of entertainment, publisher technology and blogger relations. Jarret works with the ...

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Core Conversation
Branding and Marketing

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