Stubb’s BBQ: Cultivating a Cult Brand Meet Up
Stubb’s Legendary Bar-B-Q is based in Austin, TX and is the #1 premium brand of Bar-B-Q sauces, marinades and rubs in the country. Originating in Lubbock, TX in 1968 when C.B. Stubblefield, "Stubb," opened his first restaurant, fueled by his love for BBQ and desire to bring people together. This spirit has inspired his line of products, and remains the inspiration that’s powering an eclectic and passionate social community today. Learn how we have nurtured love and happiness via social media to cultivate a global cult brand.
Presenters
Matthew Gase
Pres & CEO
Stubb's Legendary Bar-B-Q
Details
Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Meet Up
Theme
Branding and Marketing
Level
Beginner