2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Stubb’s BBQ: Cultivating a Cult Brand Meet Up

Tuesday, March 17
3:30PM - 4:30PM

JW Marriott
Room 508
110 E 2nd St

Stubb’s Legendary Bar-B-Q is based in Austin, TX and is the #1 premium brand of Bar-B-Q sauces, marinades and rubs in the country. Originating in Lubbock, TX in 1968 when C.B. Stubblefield, "Stubb," opened his first restaurant, fueled by his love for BBQ and desire to bring people together. This spirit has inspired his line of products, and remains the inspiration that’s powering an eclectic and passionate social community today. Learn how we have nurtured love and happiness via social media to cultivate a global cult brand.


#sxsw #ConvergeDay


Matthew Gase

Pres & CEO

Stubb's Legendary Bar-B-Q


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Meet Up
Branding and Marketing

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo