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How to Build a Following Around Your Idea

Friday, March 13
12:30PM - 12:50PM

Austin Convention Center
Ballroom G
Austin Convention Center

Too many people believe that if they keep their heads down and work hard, their ideas will be recognized on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.

Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

Hashtags

#sxsw #StandOut

Presenters

Dorie Clark

Author/Consultant/Professor

HBR/Forbes/Duke

Dorie Clark is the author of "Reinventing You: Define Your Brand, Imagine Your Future" (Harvard Business Review Press, 2013) and the forthcoming "Stand Out: How to Find Your Breakthrough Idea and B...

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