ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

Prerequisites:
Intermediate experience in marketing.

What to Bring:
Bring your laptop.

For many early stage companies branding and marketing are hard to understand in a systematic fashion. Often people think a brand is simply a logo, tone of voice, or a catch phrase. In this workshop we will take you from understanding single things about brands and marketing to helping you prepare a system to grow your company.

During the four hour long workshop we will take a fictional SaaS product company and together build it's brand and marketing framework. We will also provide a digital workbook as well so you can have a lot of these materials at your disposal.

Hour 1: Marketing Framework
15 minute break
Hour 2: Brand Knowledge
15 minute break
Hour 3: Break out Groups
15 Minute Break
Hour 4: Presentations and Critique