2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Socks, WTF? Or, Taking Your Digital Brand Physical

Sunday, March 15
3:30PM - 4:30PM

JW Marriott
Salon B
110 E 2nd St

The chasm between designing digital and physical products is rapidly closing. Within the next decade, everyday objects will be some level of “smart” and no successful digital product will be launched without thought to how it plays in the physical world. Now is not a minute too early to be thinking about what your user experience might feel like on either side of the digital/physical gap.

Jeff Zwerner leads the Evernote team exploring the physical expression of the company’s brand and apps. Starting with an exercise in creating a pair of socks to launching a physical goods marketplace with Evernote-ready Moleskines and hyper-organized commuter bags, he’s challenging the company to think both big picture and in micro-detail about creating user experiences that seamlessly span digital to physical.

This discussion is crafted for product and design folks and will deliver real-life, practical advice for creating a dual-minded design culture that solves for futuristic challenges now.


#sxsw #sockswtf


Jeff Zwerner

VP of Design


Jeff leads the design and development of products and experiences that extend Evernote into the physical world. Prior to Evernote, Jeff served as SVP of Brand Design at Palm, Inc. where he oversaw ...

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