Beth Rockwood serves as senior vice president, market resources and advertising sales research, Discovery Communications. Based in New York, Rockwood oversees marketplace intelligence, sales support for all DCI assets and joint ventures, audience estimates and forecasting for Discovery’s portfolio, as well as custom research for advertisers. She reports to Joe Abruzzese, president, ad sales, Discovery Communications.

Prior to Discovery, Rockwood worked for CBS, where she developed and led the market resources team. She began her career at Young and Rubicam, where she was hired as a trainee and was subsequently promoted through the ranks to executive vice president, media director. She serves as a member of the Council for Research Excellence, Media Ratings Council, CONCAM, and Coalition for Innovative Media Measurement (CIMM).

Rockwood holds a bachelor’s degree from St. Lawrence University and resides in New York City with her husband.

Greg Pharo is director of marketing analysis and research for AT&T Mobility. He leads the marketing sciences practice for the nation's leading communications company, helping AT&T optimize its return on marketing investment. His responsibilities include market mix modeling, media and pricing optimization, advertising & messaging research and social media insights. Greg is a recognized expert in advertising insights, forecasting, earned media analytics and marketing ROI. He is a frequent guest speaker at Emory University’s Goizueta Business School and at the Advertising Research Foundation.