2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Snackability Effect: A New Norm for Brand Content

Friday, March 13
3:30PM - 4:30PM

Palm Door on Sixth
Main Stage
508 E 6th St

The Lincoln Motor Company has embarked on a monumental brand transformation and digital technology has been a driving force for this success. By introducing distinctive digital experiences such as Beck’s Hello, Again Experience, Aloe Blacc’s Love is the Answer, and the MKC Dream Ride, Lincoln was able to establish a voice that has evolved across multiple channels and continues to encourage consumer conversation. The secret to our platform is the combination of three separate elements: Transmedia Storytelling, Brand Publishing, and Real Time Response. These ideas work together to allow Lincoln the flexibility to fully embrace the digital sphere in a beneficial way that creates deeper brand loyalty.

Presented by Hudson RougePresented by Hudson Rouge


#sxsw #Lincoln


Ashley Davidson

Creative Dir Brand Publishing

Hudson Rouge

Merging culture, content, and commerce as a branded content + social media director

Specialties: Content Marketing, Social Media, Audience Development, Media Partnerships, and Digital Strategy ...

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Danielle Strle

Dir of Culture & Trends


Eliot Rausch

Film Dir


Jeff Hurlow

Head of Brand Solutions



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