2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Big Picture Thinking for Creative Communities

Sunday, March 15
2:20PM - 2:35PM

Austin Convention Center
Room 15
Austin Convention Center

If you’ve been to New York City within the last 10 years, odds are you’ve come across the ‘Made in NY’ logo. Seen on production trailers and movie posters, this iconic mark signifies local pride and serves as a seal of approval and recognition of the creative workforce in the Big Apple. More than a logo, the “Made in NY” campaign is a case study of a successful strategic investment in the contributions of a city’s creative community.

Join the architect behind the ‘Made in NY’ brand, and current Media & Technology principal at Bloomberg Associates, Katherine Oliver, for a candid conversation focused on how to support, promote and enhance creative communities. Having worked in the private, government and non-profit sectors, Oliver brings a unique perspective to the role of branding and marketing for the creative sector. From students, to filmmakers, programmers, to engineers Oliver can attest to the power of marketing and b...

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Katherine Oliver


Bloomberg Associates

Katherine Oliver is currently a principal partner at Bloomberg Associates, a newly established international consulting firm founded by Michael Bloomberg as a philanthropic venture to help city gov...

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Film Badge, Gold Badge, Platinum Badge
Case Study

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