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Andy Warhol once said that in the future, everyone would be famous for 15 minutes. But very few of us imagine that fame as the target of mass ridicule, harassment and negativity. There was a time when our 15 minutes – whether fame or shame – would evaporate as quickly as it appeared. The proliferation of the Internet, however, has granted ongoing access to our successes and failures, and sometimes, not by choice. More and more, the general Internet population is persecuting brands and individuals as a means to seemingly achieve justice. Beyond whether or not their reaction is warranted, this type of online attack is becoming its own court system – except that the target rarely has the opportunity for rebuttal. As this trend has continued to escalate, so emerges the concept of “cyber shaming,” which comes in varying shapes and forms. In this talk, I’ll review the three main types of cyber shaming and the best survival practices for both people and brands.