Well-Designed: Creating Empathy-Driven Products
Friday, March 13
5:00PM - 6:00PM
110 E 2nd St
In this increasingly complicated world, it’s hard enough delivering a useful product, much less one that someone really loves.
Modern startups have proven that industry disruption is possible by focusing not on adding features or improving sales, but on providing deep, meaningful engagement with the people who use their products or services. This engagement is achieved by delivering simple products that have a soul: the products feel less like manufactured artifacts and more like good friends.
The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement.
Here, Jon Kolko, VP of product innovation and design at MyEdu, and founder and director of Austin Center for Design, presents a repeatable, teachable set of steps from his new book, for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement.
Founder & Dir
Austin Center For Design/Blackboard
Jon Kolko is Vice President of Product, Innovation, and Design at MyEdu, and the Founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterpr...Show the rest
Jon Kolko is Vice President of Product, Innovation, and Design at MyEdu, and the Founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship and large-scale industry disruption. He has worked extensively with both startups and Fortune 500 clients, and he's most interested in humanizing educational technology.
Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design. Jon is the author of three books. His most recent book is called Well-Designed: How to Use Empathy to Create Products People Love (Harvard Business Review Press).Hide the rest