Humans Are Predictable: Exploit It In Eight Charts
Sunday, March 15
5:00PM - 6:00PM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Today, the world is full of data. But insight doesn’t scale with data. In fact I can tell you everything you need to know about data analytics in eight charts without referencing "big data" - and yes it does deserve those speech marks. This is all possible because human beings are depressingly predictable in their behaviors.
Once you see the matrix, you cannot un-see it. This presentation is like taking the red pill. The truth is nowhere near as scary or black box as some people would have you believe. Through 8 charts I will illustrate why Vilfredo Pareto was unknowingly right about almost all businesses, why behavior is the best predictor of behavior, why you should never buy a segmentation solution, why predictive modeling is rarely useful in the way you think it is and finally, if data analytics is so important why most companies are completely useless at it.
Global Lead of Performance Analytics
Simon the Global Lead for Performance Analytics at SapientNitro. He is a passionate advocate for using analytics to make better informed decisions. A statistician by trade, Simon is focused on prom...Show the rest
Simon the Global Lead for Performance Analytics at SapientNitro. He is a passionate advocate for using analytics to make better informed decisions. A statistician by trade, Simon is focused on promoting the craft of data analytics in marketing. Could start an argument in a phone box.Hide the rest