2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Digital Marketing: It's What's for Dinner

Thursday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 10B
Austin Convention Center

The digital marketing landscape has grown into a vast open plain of ideas, tools and social media platforms. How do you know where to start, what to do and what not to do? It's almost as confusing and convoluted as trying to decide what to eat these days.

In this panel, we'll start at the beginning and talk about how to assess what's currently going on in your own field, how to cultivate an grassroots strategy to help grow your fan base, how to navigate an ever-evolving variety of tools and services to reap the benefits of all your hard work and how to keep it organic and avoid the stuff you don't need.

Think of it as the farm-to-table approach to the marketing of your band.


#sxsw #DMDinner



Marni Wandner


Sneak Attack Media

Marni Wandner is the founder and president of Sneak Attack Media, a digital marketing and creative services company based in New York. Sneak Attack provides full-service digital consultancy for it...

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Tom Mullen

Dir Digital Mktg

Sony Music/Legacy Recordings

Tom Mullen is the Director of Digital Marketing at Sony Legacy. Longer bio to follow.

Natalie Hapgood

Digital Strategist


Natalie Hapgood is Digital Director at M Theory. Longer bio coming soon.

Doug Barasch

Sr Dir Digital Mktg

Universal Music Group

Doug is the Senior Director Digital Marketing and Strategy at Universal Music Enterprises...longer bio to come.


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