The digital marketing landscape has grown into a vast open plain of ideas, tools and social media platforms. How do you know where to start, what to do and what not to do? It's almost as confusing and convoluted as trying to decide what to eat these days.

In this panel, we'll start at the beginning and talk about how to assess what's currently going on in your own field, how to cultivate an grassroots strategy to help grow your fan base, how to navigate an ever-evolving variety of tools and services to reap the benefits of all your hard work and how to keep it organic and avoid the stuff you don't need.

Think of it as the farm-to-table approach to the marketing of your band.