2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

FOMO, FB and Pot: Your Brain On the New Millennium

Monday, March 16
11:30AM - 11:45AM

Austin Convention Center
Ballroom B
Austin Convention Center

Our brains are never going to be the same again.
From the emoji and how it's affecting language centers, to Google calling into question the very relevance of long-term memory, our addiction to the Internet is rewiring our circuitry. As marketers, we can see how societal trends influence our consumers’ behavior- but how do these shifts in culture affect the brain itself?

We experience FOMO after seeing Instagram photos because of a parallel brain memory combined with a cortisol spike. When someone likes our post on Facebook, our nucleus accumbens pleasure pathway is activated, resulting in a positive feedback loop that motivates us to post again. Video gamers have an enhanced visual cortex that allows them to perceive dimness and contrast better than non-gamers. Countless studies reveal that the Internet has resulted in dramatic differences in the way our brain is wired.
With this, how can marketers continue to create meaningful experiences? This talk will cover this and more.


#sxsw #NeuroFOMO


Raashi Bhalla

Creative Strategy


Raashi is in the Creative Strategy group at Pinterest. With over 9 years of digital
experience, she brings strong expertise in data analysis, creative strategy, and integrated marketing.

Prior t...

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