2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

What Marketers Can Learn From Political Campaigns

Friday, March 13
11:00AM - 12:00PM

Trinity Hall
Trinity Hall
311 E 5th

From the emergence of mass media via Television, political campaigns have used the medium with great effect to build belief in their candidates. From Eisenhower’s patriotic “I like Ike” campaign, to LBJ’s “Daisy Girl” commercial, campaigns used the broad appeal of television to create belief.
Today, technology has democratized conversations and put power into the hands of real people—emphasis on real.

What can Madison Avenue learn from this transformation?

In this panel, we’ll discuss how brands and marketers can adopt the road-tested tactics of successful political campaigns, including smart data segmentation, rapid response, emotional storytelling, and influencer engagement. By moving supporters up the ladder of engagement and asking them to take more and more meaningful actions on behalf of the things they care about, brands can create a community of advocates prepared to act on their behalf anytime, anywhere.
Presented By Team Detroit.


#sxsw #TDSXSW


David Murphy

Pres - US

Team Detroit

David is passionate about inspiring teams to embrace new marketing, media and digital innovations. He has put this passion to work for some of world’s best-known companies, including Ford, Land Rov...

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Michelle Mullineaux


Blue State Digital

Michelle is Vice President of Marketing at Blue State Digital, a creative agency and tech shop that partners with some of the world’s leading brands, campaigns, nonprofits, and cultural institution...

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Peter Bouchard

Dir of Media

Civis Analytics

Rich Mintz


Blue State Digital

Rich is Executive Vice President at Blue State Digital, a WPP Group company. He provides executive sponsorship and senior program support to many of BSD’s most significant strategy engagements in t...

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