VodkaforDogPeople: Matchmaking a Business Heart
Monday, March 16
3:30PM - 4:30PM
Austin Convention Center
Austin Convention Center
Tito's Handmade Vodka and animal welfare non-profit Emancipet have created a unique and mutually beneficial partnership... but this isn't your usual cause marketing arrangement. Hear from veteran Tito's Handmade Vodka marketing pro Beth Bellanti and Emancipet CEO Amy Mills about how these two Austin originals found each other so many years ago and turned that story into the web content for good that is Vodkafordogpeople.com. Discover how your NPO or corporation can find your own philanthropic soul mate.
Amy Mills has spent her career creating social change to improve the lives of the underserved. In 2006, Amy became CEO of Emancipet, a non-profit on a mission to make spay/neuter and preventive ve...Show the rest
Amy Mills has spent her career creating social change to improve the lives of the underserved. In 2006, Amy became CEO of Emancipet, a non-profit on a mission to make spay/neuter and preventive veterinary care affordable and accessible for all pet owners. Last year, Emancipet spayed or neutered over 22,000 pets and provided preventive care to an additional 40,000. As CEO, Amy leads the organization’s strategic growth initiatives: opening new clinics in underserved communities and training groups to grow their own spay/neuter programs. Amy is a passionate about helping animal welfare leaders take their programs to the next level, which is often the focus of her workshops at conferences around the country and on webinars for ASPCA Pro. She holds a Bachelors Degree from St. Edward’s University in Austin, Texas and is a 2011 graduate of Leadership Austin.Hide the rest
Tito's Handmade Vodka
After working on national marketing campaigns for Pepsi, Exxon, Visa and the Jim Beam Music program around the country, Beth agreed to stay home in Austin and help out Tito Beveridge, of Tito's Ha...Show the rest
After working on national marketing campaigns for Pepsi, Exxon, Visa and the Jim Beam Music program around the country, Beth agreed to stay home in Austin and help out Tito Beveridge, of Tito's Handmade Vodka, 11 years ago, for free, since he couldn't afford help at the time. Beth was the first and only woman there back then and the first to leave the distillery and go out into the world with his vodka on a daily basis telling his story everywhere she went.
After years of depending on the power of word of mouth to develop the brand and years of wearing numerous hats around the business, Beth was allowed take the part of my job she loves the most and call it Relationship marketing. Beth handles the social media content and voice, customer service, strategy and much of the corporate culture which includes all things dog. Tito's Handmade Vodka is now the fastest growing spirit in the USA.Hide the rest