2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Using Data to Create Rich User Experiences

Friday, March 13
12:30PM - 1:30PM

Trinity Hall
Trinity Hall
311 E 5th

Consumers are leaving a trail of data signals online as they engage with brands, consider, shop and buy them: brand goods and services. These data trails, when combined with analytics and behavioral science, can help create rich, relevant experiences that deliver value to the consumer and drive conversion to brands. However, to generate these insights and deliver relevant experiences, brands and agencies must open up to a new model of co-creation.
Presented by Team Detroit.


#sxsw #TDSXSW


Andrew Martin

VP Planning Dir

Team Detroit

Mike Baker

Co-founder Pres & CEO


Scott Lange

Group Creative Dir Midwest


Subu Desaraju

SVP Integrated Mktg

Team Detroit

Subu Desaraju is an accomplished digital marketing executive with over 16 years of industry experience. He has led digital program strategy and analytics for Fortune 500 clients across verticals. S...

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