2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Conquer the German Market

Wednesday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 8C
Austin Convention Center

To conquer the German Market, it is crucial to understand the dimensions of the 16 Bundesländer (federal States). At least 5 different Bundesländer: Berlin, Hamburg, North Rhine Westphalia, Bavaria and Baden-Wuerttemberg, are important markets in Germany that concentrate in the intersection of Music, Interactive, and Film. Each Bundesländer has a unique structure, taste in music and style. Specific venues, hotspots, and priorities each require a tailored strategy.

Join us as we discuss the different concepts for those looking to break into the German market. Get an overview of the most successful festivals in Germany. Learn which cities are the most inspiring for your act and understand the necessities of how to enter each market.


#sxsw #InGermany


Alexander Schulz at SXSW

Alexander Schulz


Reeperbahn Festival

Alexander Schulz

1989-1993: Applied Cultural Studies, Lüneburg
1985-1997: Bookings for cultural centres and music festivals in Hamburg
1987-1992: Several jobs, e.g. assistant director a...

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Christian Morin

Program Curator

Pop Kultur

Jürgen Enninger

Head of the Excellence Team for Culture & Creative Industries

City Of Munich

Ralph Christoph

Head of strategy

c/o pop Festival & Convention

Ralph H. Christoph is a founding member, former program director and now head of strategy of the c/o pop festival and convention in Cologne. One of the main issues of c/o pop is the »Europareise«, ...

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Udo Dahmen

Pres & CEO, Dir of Popular Music Department

Pop Akademie

Dahmen has studied classical percussion at the Musikhochschule Rheinland in Cologne and Aachen. After his studies, he was Dahmen freelance musician in Aachen (Rufus Zuphall) and was part of a jazz-...

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