2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Power of Invention: Hiring, Firing and Wiring

Friday, March 13
5:00PM - 6:00PM

Hilton Austin Downtown
Room 412
500 E 4th St


A good invention is the ultimate disruptor within any industry and has the power to make a competitor obsolete, even the playing field in a crowded market, or transform a small player into an overnight success. In today's marketplace, understanding and harnessing the power of invention across all crafts is critical to remain relevant and ahead of the curve. The most meaningful change an organization can make is to commit itself to hiring true inventors and re-wiring their organization around a culture of invention.

Hear from Winston Binch and Pete Favat on how they champion invention above all else and have built an inventor workshop, putting their strategic imaginations to work for clients like Taco Bell, Volkswagen and Pop Secret to ideate wildly successful results. And how your organization, no matter the industry or mission, can adopt these same ideals.


#sxsw #DeutschLA


Pete Favat

Chief Creative Officer

Deutsch North America

The youngest person to win a Gold CLIO for Carnation, Pete jumped onto the Diet Coke and Coca Cola brands for 4 years after attending the School of Visual Arts in New York. At 25, Pete moved to Bos...

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Winston Binch

Chief Digital Officer

Deutsch North America

Winston Binch is Partner/Chief Digital Officer at Deutsch LA. He oversees a team of 200 and works with VW, Target, Taco Bell, Pizza Hut, Nintendo, and Esurance. His leadership helped the agency get...

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