The Power of Invention: Hiring, Firing and Wiring
Friday, March 13
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
A good invention is the ultimate disruptor within any industry and has the power to make a competitor obsolete, even the playing field in a crowded market, or transform a small player into an overnight success. In today's marketplace, understanding and harnessing the power of invention across all crafts is critical to remain relevant and ahead of the curve. The most meaningful change an organization can make is to commit itself to hiring true inventors and re-wiring their organization around a culture of invention.
Hear from Winston Binch and Pete Favat on how they champion invention above all else and have built an inventor workshop, putting their strategic imaginations to work for clients like Taco Bell, Volkswagen and Pop Secret to ideate wildly successful results. And how your organization, no matter the industry or mission, can adopt these same ideals.
Chief Creative Officer
Deutsch North America
The youngest person to win a Gold CLIO for Carnation, Pete jumped onto the Diet Coke and Coca Cola brands for 4 years after attending the School of Visual Arts in New York. At 25, Pete moved to Bos...Show the rest
The youngest person to win a Gold CLIO for Carnation, Pete jumped onto the Diet Coke and Coca Cola brands for 4 years after attending the School of Visual Arts in New York. At 25, Pete moved to Boston, where took on the Converse Brand and became creative director at 27. Two years later, he helped start Houston Herstek Favat as Chief Creative Officer, producing groundbreaking campaigns for Converse, NEC and TIME magazine’s “Campaign of the year” for Fidelity Investments.
In 1999, Arnold acquired HHF and as the Chief Creative Officer, Pete co-created the truth campaign, named ADWEEK’s “Campaign of the Decade.” Furthermore, Pete led the creation of some of the most memorable advertising icons such as Converse’s Grandmama, Progressive’s Flo and Ocean Spray’s Growers. Pete’s work has earned numerous awards, including Cannes Lions Gold, D&AD three United Nations awards for Public Health, One Show, CLIOs, Kelly Awards, ANDYs and three Emmy Awards.
Pete joined Deutsch LA as CCO in 2013.Hide the rest
Chief Digital Officer
Deutsch North America
Winston Binch is Partner/Chief Digital Officer at Deutsch LA. He oversees a team of 200 and works with VW, Target, Taco Bell, Pizza Hut, Nintendo, and Esurance. His leadership helped the agency get...Show the rest
Winston Binch is Partner/Chief Digital Officer at Deutsch LA. He oversees a team of 200 and works with VW, Target, Taco Bell, Pizza Hut, Nintendo, and Esurance. His leadership helped the agency get named one of the most innovative companies in advertising by FastCompany for 2014. Prior to Deutsch, Winston was a partner at CP+B. While there he worked on some of the most innovative digital in advertising history, including Burger King’s Whopper Sacrifice and Domino’s Pizza Tracker. Before CP+B, he worked at R/GA, where he led development of Nike iD. Early in his career Winston worked at Sony Music and played guitar in a touring indie rock band, Stereobate. He’s co-founder of BDW at CU, a digital education program.Hide the rest