2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Personalization Uncovered: Creeps vs Grocery Stores

Tuesday, March 17
3:30PM - 4:30PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Consumers crave personalized experiences that are spot-on. So why does personalization still frustrate marketers and consumers? How can marketers develop loyal customer relationships? When does personalization get too “creepy” for consumers? It’s about understanding the customer, the data, and building relationships. Consider your local store and the grocer who knew the cut of meat you wanted on every visit. Marketing in a digital age should be treated the same way, but it needs to happen at scale. Thousands of digital “grocers” need to know millions of customers’ preferences. In real time. In stores. On mobile devices. On desktops and other devices. While not yet on par with the admirable standard set by corner store grocers, digital marketers WILL get it right. Doing so will take focused effort by marketers and participation by consumers. Hear how forward-thinking brands like Aetna and Dell are ensuring personalized relationships are meaningful – not creepy.


#sxsw #realtimeit


Kevin Lindsay

Dir of Prod Mktg


Sabrina Pasini

Sr Mgr/Member Mktg


As senior manager of Digital Acquisition at American Express, Sabrina Pasini manages the delivery of innovative and high-profile web projects that maximize the performance and user experience of th...

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Vaibhav Dwivedi

Dir/DCX Testing Group



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