Consumers crave personalized experiences that are spot-on. So why does personalization still frustrate marketers and consumers? How can marketers develop loyal customer relationships? When does personalization get too “creepy” for consumers? It’s about understanding the customer, the data, and building relationships. Consider your local store and the grocer who knew the cut of meat you wanted on every visit. Marketing in a digital age should be treated the same way, but it needs to happen at scale. Thousands of digital “grocers” need to know millions of customers’ preferences. In real time. In stores. On mobile devices. On desktops and other devices. While not yet on par with the admirable standard set by corner store grocers, digital marketers WILL get it right. Doing so will take focused effort by marketers and participation by consumers. Hear how forward-thinking brands like Aetna and Dell are ensuring personalized relationships are meaningful – not creepy.