2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Brandvertising: The Main Path for Artist Marketing

Thursday, March 19
3:30PM - 4:30PM

Austin Convention Center
Room 17A
Austin Convention Center

Radio stations are out, music blogs fading, labels have no money. Is Branding the only path left for artists to get their music recognized out there? - besides constituting a revenue stream for the lucky few...

An experienced panel with music executives from Warner Bros Records, Procter & Gamble and Music Kickup discuss their individual views on the subject and outline the future of music marketing. Moderated by the founder and chair of Sync Summit, Mark Frieser.


#sxsw #MainPath



Mark Frieser

Founder, Chair


Mark is the CEO of Sync Exchange (http://Syncexchange.com) a company that helps buyers and sellers to find each other and more efficiently do business and an experienced executive and thought leade...

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Ed Yen

Creative Dir GMA Media Dir

GCA Entertainment Co Ltd

Diane Andreoni

Sr Creative Dir, Global Mktg

McDonald's Corporation

Senior Creative Director, McDonald's Corporation from 1999 – Present (15 years)

Group Creative Director, Frankel & Co. from 1984 – 1999 (15 years)

Received her BFA The School of the Art Inst...

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Lori Feldman

EVP Brand Partnerships & Creative Synch Licensing

Warner Bros Records

Antti Silventoinen


Music Kickup

Antti is the CEO and Co-Founder of Music Kickup. He is an award winning creative industry professional and musician with over 15 years of experience working with some of the worlds largest brands. ...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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