2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Youth Sports Marketing Meet Up

Sunday, March 15
9:30AM - 10:30AM

JW Marriott
Room 501
110 E 2nd St


The Moving Screen.

That used to be just a basketball term. Now, it’s symbolic of multi-screens moving kids’ attention from gyms, pools and grass fields.

Marketing to families to get kids involved in youth sports is exciting, challenging, frustrating and fulfilling. It’s part art & part science and a different ball game than selling widgets. It’s finding the balance of motivating, inspiring and seeking W&L (wins & losses) as much as P&L (profit and loss).

Come join other youth sports marketers, dreamers and believers who share the passion of getting kids in the game.


#sxsw #SXkidsport


Matt Farrell

Chief Mktg Officer

USA Swimming

Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenu...

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