Youth Sports Marketing Meet Up
Sunday, March 15
9:30AM - 10:30AM
110 E 2nd St
The Moving Screen.
That used to be just a basketball term. Now, it’s symbolic of multi-screens moving kids’ attention from gyms, pools and grass fields.
Marketing to families to get kids involved in youth sports is exciting, challenging, frustrating and fulfilling. It’s part art & part science and a different ball game than selling widgets. It’s finding the balance of motivating, inspiring and seeking W&L (wins & losses) as much as P&L (profit and loss).
Come join other youth sports marketers, dreamers and believers who share the passion of getting kids in the game.
Chief Mktg Officer
Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenu...Show the rest
Matt Farrell is the Chief Marketing Officer at USA Swimming overseeing sponsorships, marketing, public relations, social media and publications. USA Swimming is experiencing all-time high in revenue, with partners such as Marriott, BMW, Phillips 66, AT&T.
Farrell worked for the U.S. Olympic Committee on new media marketing and was the Director of Internet Marketing for Warner Bros., handling consumer DVD marketing for properties such as The Matrix, Humphrey Bogart, The Wizard of Oz and Scooby-Doo.
He earned a degree in journalism from the University of Arkansas, and volunteers on the non-profit board of directors for Adaptive Adventures. His blog is at SportsMarketingLab.com and you can follow him on Twitter at @mattfarrell_.Hide the rest