Kyle Nel is currently heads up the Lowe’s Innovation Labs. Kyle brings to Lowe’s, experience in shopper insights innovation having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear Channel Radio. Extra-curricular activities include: writing about his passion for insights and innovation as a blogger for ESOMAR’s RW Connect, and serving on a number of industry and charitable boards.

Kyle holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a B.A. in Business Management from Brigham

Young University-Idaho.

Will Kassoy is Chief Executive Officer of AdColony, and brings over 20 years of entertainment and brand management experience to his position. Prior to joining AdColony, Mr. Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles. Most recently, he served as Senior Vice President, Strategic Growth, contributing to the company’s emerging platform strategy. Prior to this, he served as Senior Vice President, Global Brand Management, for Activision Publishing, leading Activision’s global marketing organization inclusive of brand management, media, research, marketing communications and business development, setting long-term product and go-to-market strategies for the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel and Tony Hawk. Prior to joining Activision, Mr. Kassoy held roles at The Walt Disney Company (Disney Interactive, Disney Publishing), AIA,and began his career at Capitol Records.