Talented whittlers will tell you that they are able to see a design "hidden" in a block of wood; that all they're doing is revealing the true form locked within. Each time you set out to find the "big idea," how do you start? With a big blank page (or dry-erase board). This is your block of wood. Each time a word is written on that page, it's like a strike to your block that reveals more and more of the creative insight you seek. You whittle until you refine that bad boy into an efficient and powerful message. No matter what facet of media you work in, come meet up with like-minded creative professionals who delight in the process of revealing big ideas with creative whittling.