Darlene Fiske is a dynamic, results-oriented communications professional with more than 20 years experience in marketing, branding, media relations and publicity. She is the owner of an award-winning firm in Austin, Texas, The Fiske Group: Public Relations and Marketing Strategies (www.thefiskegroup.com). The Fiske Group specializes in strategic communications while delivering aggressive, personalized, senior-level service. Before starting her own business in 2006, Darlene worked for 10 years as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for overseeing the sales and marketing efforts targeting the top 1% of affluent consumers in the United States.