2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

24/7 Fan Engagement in the 21st Century

Thursday, March 19
5:00PM - 6:00PM

Austin Convention Center
Room 15
Austin Convention Center

You mean it's not enough for me to just make music and play for the people? Now I have to "surprise" fans in order to keep "the love" alive? 200 people signed up to my emails, I have 50 views on YouTube, no one interacts with my tweets, Facebook blocks my posts (that or my friends are ignoring me), my parents are the only people that heart my Instagrams, AND I'm supposed to compete with a bunch of 12 year olds for dominance on Vine? FML.

We speak with mgmt teams about what it takes to keep the love flowing 24/7


#sxsw #Fans247



Scott Perry


Sperry Media

Integrated / experiential / social visual content marketing consultant for CPG, film, TV, music, tech industries. Clients include PledgeMusic, BBC, CBS, Discovery, Fox, Hasbro, MTV, Viacom, Sony, U...

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Philly Brentnall

Head of Digital

Bill Silva Management

Philly Brentnall spent her high school and college years managing Jason Mraz's fan community before officially joining the Bill Silva Management team in 2009. At BSM she oversees digital & social m...

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Michele Augis


Red Light Management

Michele has been deeply involved with artist relations and development for over the past decade, from her time at IODA, building campaigns for Amanda Palmer, Sigur Ros, and tons more at Topspin. P...

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Aaron Ford

Sr Mgr Digital Advertising

The Orchard

Aaron Ford is Senior Manager of Digital Advertising at The Orchard, and Founder of Lost Colony Music, a record label and artist management company. Previously, Aaron served Director of Content Acqu...

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