2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Which Way Do I Go? Marketing Your Tour Correctly

Wednesday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 18D
Austin Convention Center

You can tour and tour and tour, but that doesn’t mean you’re hitting the right marketers, at the right time, in the right way. A lot of planning goes into picking out and landing dates on a tour, but do you know how to market that tour without exhausting your market? Here we will discuss the advantage of touring to leverage and increase your fan base and presence.


#sxsw #YourTour



Ardie Farhadieh

Mktg & Media Mgr

The Billions Corporation

Ardie Farhadieh is The Billions Corporation’s Marketing and Media Manager, overseeing marketing, media and sponsorships for a roster of 200+ artists. He came to Billions from Rethink Music in Bosto...

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Mike Smith

New Media Publicist

Bloodshot Records

Harlan Frey

SVP Touring & Artist Dev

Atlantic Records

Arielle Rubin

Digital Media Dir

Mick Management


Music Badge, Platinum Badge, Artist Wristband
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