2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Big Data Helps Convert Fans into Customers

Friday, March 13
12:30PM - 1:30PM

ACL Live at the Moody Theater
ACL Live
310 W 2nd St


With the right tools and resources, big data empowers big opportunities to increase ROI, wow your customers and drive conversions. But even with the right tools, do you know how to identify your high value fans who engage with your content? Are you able to find and use the right data to surprise and delight them? Do you know how to engage with them at the moment they are most likely to convert? Do you know enough about them to run campaigns that effectively convert them into paying customers? Learn how these market leaders are driving ROI and growing their businesses by using big data to identify, segment and target their most-likely-to-buy customers. It’s about customer lifetime value, and how big data can make your brand one driven by happy, loyal customers who come back for the experience, time and time again.
Presented by Umbel


#sxsw #bigdataROI


Anthony Piedmonte


Bon Jovi Management (BJM)

Nick Goggans

Co-Founder, Chief Strategy Officer


Peter Scott

VP of Emerging Media

Turner Sports

Rob Laycock

VP of Mktg

Indiana Pacers


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Branding and Marketing

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo