2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Bricks Over Screens: Why In-Store Still Matters

Monday, March 16
5:00PM - 6:00PM

JW Marriott
Room 206
110 E 2nd St

In an age where consumer brands are racing to establish a digital storefront to replace their expensive physical locations, Rapha and Design Within Reach are going about it the old fashioned way. Building community and relationships with the consumer is paramount. Online content, mobile applications, and social media are best used to supplement these real world relationships and experiences .


#sxsw #Bricks


Derrick Lewis

Communications & Retail


A lifelong cycling fanatic fortunate enough to work in the two wheeled world the majority of his life. Derrick managed the North American sales and marketing for Swiss bicycle maker BMC before Join...

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Michael Sainato

VP of Creative

Design Within Reach

Michael Sainato got his start at Esprit De Corp. in 1986, first as a visual merchandiser, then as visual director in the Düsseldorf, Germany office and finally as the international visual director ...

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Fashion and Wearable Tech

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