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Hold The Queso: Marketing to Latinas

Monday, March 16
3:30PM - 4:30PM

Austin Convention Center
Ballroom F
Austin Convention Center

Latinas are the holy grail of marketers. With 86 percent saying they are the primary decision makers in their households, Latinas are pivotal to the Hispanic market’s $1.2 trillion in annual buying power.

But before you go into "fiesta" mode, throwing around sombreros, confetti, and some random Spanglish, consider this:

—Latinas are way more diverse than you think

—Latinas are way are more sophisticated than you think

—62% of Latinas wish for more lifestyle information written for "Latinas like me."

As a Latina lifestyle expert, Emmy-nominated host, and co-author of Border-line Personalities: A New Generation of Latinas dish on Sex, Sass, and Cultural Shifting I’ll help define who YOUR Latina customer is and what she NEEDS, so you can begin talking TO her instead of talking AT her. I'll share my expertise from launching my own website, offering lifestyle tips on the Today Show, and working in Latin media to help you create campaigns that are effective, not offensive.

Hashtags

#sxsw #HechoByYou

Presenters

Robyn Moreno

Founder at Robynmoreno.com

RMK Media Group

Robyn Moreno is a Latina lifestyle expert, Emmy-nominated TV host, author, and blogger at PocketsofPretty.com, a weekly newsletter and blog that helps women easily infuse beauty and joy into everyd...

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