2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Hold The Queso: Marketing to Latinas

Monday, March 16
3:30PM - 4:30PM

Austin Convention Center
Ballroom F
Austin Convention Center

Latinas are the holy grail of marketers. With 86 percent saying they are the primary decision makers in their households, Latinas are pivotal to the Hispanic market’s $1.2 trillion in annual buying power.

But before you go into "fiesta" mode, throwing around sombreros, confetti, and some random Spanglish, consider this:

—Latinas are way more diverse than you think

—Latinas are way are more sophisticated than you think

—62% of Latinas wish for more lifestyle information written for "Latinas like me."

As a Latina lifestyle expert, Emmy-nominated host, and co-author of Border-line Personalities: A New Generation of Latinas dish on Sex, Sass, and Cultural Shifting I’ll help define who YOUR Latina customer is and what she NEEDS, so you can begin talking TO her instead of talking AT her. I'll share my expertise from launching my own website, offering lifestyle tips on the Today Show, and working in Latin media to help you create campaigns that are effective, not offensive.


#sxsw #HechoByYou


Robyn Moreno

Founder at Robynmoreno.com

RMK Media Group

Robyn Moreno is a Latina lifestyle expert, Emmy-nominated TV host, author, and blogger at PocketsofPretty.com, a weekly newsletter and blog that helps women easily infuse beauty and joy into everyd...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Global Impact and Policy

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo