2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Engagement Strategies for Niche Communities

Monday, March 16
12:30PM - 1:30PM

Austin Convention Center
Room 5ABC
Austin Convention Center

The secret’s out: good snacks are engaging. At this session, we’ll segment the room into smaller groups to discuss some frameworks and proven tactics for building and engaging niche communities. Bring your own challenges, goals, and ideas to share and you’ll leave with at least two new contacts. Join us for good snacks and even better people.

Our theory is that to make your project a success, the right people have to learn about it at the right time. So how do you identify the specific type of person that is the right fit? And then once you’ve figured out who these super-special folks are, how do you turn them into engaged super-users? And how do you keep the super-users interested?

Join us to share your know-how on how to leverage technology to turn a super-specific target audience into a super-special, super-engaged community. We’ll break the room into teams that will compete (ahem, collaborate) to solve real-life cases and present solutions to eachother.


#sxsw #NicheComms


Kate Forester

Social Sector Startup Builder & Connector

start-up builder

Having grown up in Ithaca and attended Cornell University, Kate’s collegiate service-learning gave her the opportunity to paint her 8th grade French classroom. After college, Kate worked as a fundr...

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Lauren Wagner

Sr Mgr Mktg Strategy



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