2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beacon Technology & the Rise of Hyper Localization

Tuesday, March 17
12:30PM - 1:30PM

Austin Convention Center
Ballroom G
Austin Convention Center


Hyper localization and the use of proximity beacon technology is quickly gaining ground as a powerful channel for reaching consumers, with implementations extending beyond retail to include events, airports, museums, sports venues and more. As new use cases emerge and the technology evolves, marketers and technologists alike are continually exploring strategies for leveraging iBeacons to showcase their brands and stay relevant - and ways to do it at a massive scale.

Advanced use cases such as indoor location and footfall tracking could prove to be a powerful driver of data on user behavior. But what implications should organizations consider to ensure that security and privacy concerns are addressed? By looking at real-world large-scale beacon deployments - we’ll examine the future of beacon technology outside of retail, capabilities and pitfalls, and its potential for delivering an unparalleled user experience.


#sxsw #BeaconTech


Alexandre Ackermans

VP Technology


An accomplished innovator and computer scientist, Alex Ackermans holds 15+ years of experience with Apple's Mac & Mac OS X ecosystem and modern mobile platforms on iOS & Android. Prior to joining t...

Show the rest

Jeff Sinclair


Eventbase Technology Inc

As Co-Founder at Eventbase, Jeff drives the company’s corporate strategy and business development and has led its growth as the most trusted event app platform on the market. Eventbase powers offic...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Design and Development

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo