Beacon Technology & the Rise of Hyper Localization
Tuesday, March 17
12:30PM - 1:30PM
Austin Convention Center
Austin Convention Center
Hyper localization and the use of proximity beacon technology is quickly gaining ground as a powerful channel for reaching consumers, with implementations extending beyond retail to include events, airports, museums, sports venues and more. As new use cases emerge and the technology evolves, marketers and technologists alike are continually exploring strategies for leveraging iBeacons to showcase their brands and stay relevant - and ways to do it at a massive scale.
Advanced use cases such as indoor location and footfall tracking could prove to be a powerful driver of data on user behavior. But what implications should organizations consider to ensure that security and privacy concerns are addressed? By looking at real-world large-scale beacon deployments - we’ll examine the future of beacon technology outside of retail, capabilities and pitfalls, and its potential for delivering an unparalleled user experience.
An accomplished innovator and computer scientist, Alex Ackermans holds 15+ years of experience with Apple's Mac & Mac OS X ecosystem and modern mobile platforms on iOS & Android. Prior to joining t...Show the rest
An accomplished innovator and computer scientist, Alex Ackermans holds 15+ years of experience with Apple's Mac & Mac OS X ecosystem and modern mobile platforms on iOS & Android. Prior to joining the mobile revolution, his expertise was focused on enterprise fingerprint recognition software and parallel computing. Now focused on keeping Eventbase's mobile event platform at the top of the innovation curve, Alex leads the development of official apps for countless groundbreaking world events including SXSW, 3 Olympic Games, Sundance Film Festival, Lollapalooza and many more.Hide the rest
Eventbase Technology Inc
As Co-Founder at Eventbase, Jeff drives the company’s corporate strategy and business development and has led its growth as the most trusted event app platform on the market. Eventbase powers offic...Show the rest
As Co-Founder at Eventbase, Jeff drives the company’s corporate strategy and business development and has led its growth as the most trusted event app platform on the market. Eventbase powers official native apps for the largest events on earth, including South By Southwest (SXSW), three Olympic Games (Vancouver 2010, London 2012 and Sochi 2014), Spring Fair (UK’s largest tradeshow), Sundance Film Festival and Lollapalooza. Jeff was previously CEO of The Level, which developed a global content management system relied on by Google for all its websites. Prior to that he was Director of Products at financial website network StockHouse.com. Jeff is also co-founder of the Vancouver Canary Derby, a charity event for tech companies raising over $300,000 to help fight cancer. He is a previous winner of the “Top 40 Under 40” award by Business in Vancouver. Jeff holds a BA from the University of Queensland.Hide the rest