2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Content Marketing vs Don Draper: The End Of Ads

Friday, March 13
2:00PM - 3:00PM

Sheraton Austin
Capitol Ballroom
701 E 11th St

From branded entertainment and viral video to native advertising and social media presence, the real innovation, creative energy and money in digital marketing seems headed away from traditional advertising. It is all about content now. Brands are publishers, entertainers, resources. Sponsors don’t interrupt digital media experiences; they help build and enhance them. They need to reach out to niche audiences in countless smaller channels with custom content that is relevant to that consumer. So, is advertising as we know it a relic of 20th century mass media? Is there still room for the big idea in this world of fragmented, personalized experiences? Is Don Draper obsolete?
Presented by Media Post


#sxsw #MPost


Jamie Reilly

Chief Creative Officer

Kastner And Partners

Linda Boff

Global Exec Dir Brand Mktg

GE Corporate

Boff is responsible for GE’s global advertising and digital marketing along with the company’s brand and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal....

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Maya Kosovalic

Head of Media & Digital Communications


Stephanie Losee

Managing Editor



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