2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Digital Disruption: Do or Die

Friday, March 13
5:00PM - 6:00PM

Trinity Hall
Trinity Hall
311 E 5th

As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.


#sxsw #TDSXSW


Don Abraham


The Futures Company

Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most b...

Show the rest

Eric Pfeifer

Dir Mobility & Strategic Partnerships


Kurt Unkel

EVP Chief Digital Officer

Team Detroit

Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus...

Show the rest

Tony Vecchiato

VP Strategy & Enablement

Team Detroit

Tony Leads a global, multi-disciplinary mobile team to elevate Ford as the Center of Excellence for Ford’s mobile vision across the globe including U.S., Canada, Europe, Asia-Pacific and South American markets.


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo