Digital Disruption: Do or Die
Friday, March 13
5:00PM - 6:00PM
311 E 5th
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.
The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most b...Show the rest
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most business verticals, and has included keynote presentations to global boards, trends programs for B2B and B2C companies, and global scenario planning projects for companies ranging from IFF and The Ford Motor Company to InterContinental Hotels Group and the US Department of Defense. Don joined The Futures Company after driving the development and growth of Social Technologies, a global foresight consulting company. At Social Technologies, Don led many of the custom engagements and created global foresight capabilities for many of the world’s leading companies. Prior to that, he was a Senior Manager at the Ernst & Young Center for Business Innovation – a leading global think-tank that produced world-class perspectives on the future of business. Don has also been a leading force in the growth and global expansion of the Product Development and Management Association (PDMA) where he has been a Director on the global board, international conference leader, keynote presenter, and worked to launch the New Product Development Professional certification program. Don’s publications include a variety of articles on innovation process at Texaco, trends programs at Shell, JCI, and Nokia, and contributions to two soon-to-be published books by leading business thinkers. Don has a BA in Political Science from Franklin & Marshall College, and lives with his wife and 7-year old children in New Jersey. When he is not travelling for work, Don’s passions include sailing, working with his son to build the biggest and greatest anything, and having Lego parties with his daughter.Hide the rest
Dir Mobility & Strategic Partnerships
EVP Chief Digital Officer
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus...Show the rest
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus in creating digital media strategies, development of measurement / accountability models, building scalable applications of advertising technologies, and driving collaboration across multi-functional & multi-organzational teams to achieve goals. Extensive understanding of the digital advertising industry's technological infrastructure and systems, including programmatic media, creative technologies, ad-serving, inventory/campaign management software, rich media vendors, syndicated research providers, and data management & analytics tools. Most enjoy developing creative ideas and inspiring talent within others to solve any number of advertising-centric challenges.Hide the rest
VP Strategy & Enablement
Tony Leads a global, multi-disciplinary mobile team to elevate Ford as the Center of Excellence for Ford’s mobile vision across the globe including U.S., Canada, Europe, Asia-Pacific and South American markets.