Digital Disruption: Do or Die
As digital information and technology rise exponentially, simple incremental innovation is not enough for brands to survive. Brands must now think and act differently when it comes to innovating around new products and services for their customers. In this panel we will explore what digital disruption is and examples of brands that are disrupting their industries and threatening the existence of brands that have been in existence for decades. We will discuss how a company can adopt a digital disrupter mindset and innovate in such a way that they put themselves out of business instead of their competitors.
Presented by Team Detroit.
Presenters
Don Abraham
EVP
The Futures Company
Don is an Executive Vice President of The Futures Company’s global consulting practice, where he specializes in helping companies to think about the future. His work in this field touches on most b...
Show the restEric Pfeifer
Dir Mobility & Strategic Partnerships
VML
Kurt Unkel
EVP Chief Digital Officer
Team Detroit
Digital advertising expert, with over 15 years experience in building & scaling emerging media & analytics practices that create measurable value and drive revenue in innovative ways. Special focus...
Show the restTony Vecchiato
VP Strategy & Enablement
Team Detroit
Tony Leads a global, multi-disciplinary mobile team to elevate Ford as the Center of Excellence for Ford’s mobile vision across the globe including U.S., Canada, Europe, Asia-Pacific and South American markets.