2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How to Own The Conversation: Launching the MKC

Friday, March 13
11:00AM - 12:00PM

Palm Door on Sixth
Main Stage
508 E 6th St

Every minute counts and that’s why we thoroughly planned our entire campaign for the new Lincoln MKC. By combining a creative story line and the unmistakable talent of Matthew McConaughey with real-time social content through a Twitter partnership, we were able to propel our campaign from a simple TV commercial into the pinnacle of social conversation. This discussion will illustrate how the Lincoln Motor Company and our advertising partner, Hudson Rouge, developed a real-time campaign that transformed a small story line into a culture.
Presented by Hudson Rouge


#sxsw #Lincoln


Adam Flanagan

Assoc Creative Dir

Team Detroit LLC d/b/a Hudson Rouge

Robert Pietsch

Head of US Autos


Sarah Shanfield

Editorial Mgr Brand Publishing

Hudson Rouge

Scott Steiner

SVP, Group Total Communications Dir

Hudson Rouge


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