2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Street Team 2.0: Digital Marketing For Music

Friday, March 20
12:30PM - 1:30PM

Austin Convention Center
Room 13AB
Austin Convention Center

The “Street Team” model was originally developed as an affordable and highly effective bridge to a target audience that did not require the traditional outlets found in print, radio, television, and large scale distribution deals. Today, budgets are required to do more. Labels and artists must be efficient, creative and effective in leveraging technology and reaching fans. This requires labels and especially legacy artists to adapt to a start up culture where music is the driver for brand extensions and artists see themselves as brands that are constantly engaging their fans. What would take deep pockets to reach the masses, can now be done with the use of the internet and social media.



Maurice "Mo Better" Rivera

Certified Digital Mktg Consultant

Flinn Broadcasting Corp

Maurice has over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. He offers clients expertise in emerg...

Show the rest

Vonn Butler

Head of Digital & Content

GTM/Snake Nation

As a strategist and producer, I have extensive experience integrating digital media into traditional and experiential campaigns. My unique career track gives me a unique perspective on strategic ad...

Show the rest

Karl Carter


GTM/Snake Nation

Wendy Day


Rap Coalition/PowerMoves

Wendy Day founded the not-for-profit Rap Coalition in March of 1992, out of disgust for the way urban artists are unfairly exploited in the music industry. Wanting to shift the balance of power to ...

Show the rest

Jesse Kirshbaum


NUE Agency


Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo