Monday, March 16
3:30PM - 4:30PM
Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd
Porn has always led the way when it comes from marketing. Yes, it’s forbidden and dirty and demonized (until you’re alone) but think about it: Porn embraces every new medium, and storytelling technology, and every form of user experience, and adopts it early. They’re not afraid to take risks, and porn marketers face many of the challenges of a highly congested, commoditized category. So let’s learn from them, and the PornHub "Give America Wood Campaign,” and what makes porn content followable and shareable – something all marketers in the modern age strive for but few achieve. Porn’s marketing and tech advancements have arguably made the Internet what it is today. Amazon and e-bay wouldn’t exist if it weren’t for Porn’s advancements in E-commerce – and family home movie night wouldn’t be possible if not for Porn’s video streaming technology. And they’ll soon be working to make virtual reality technologies the reality we always hoped they’d be.
So, let’s talk about porn.
High Tech-Low Life
Natural Zesty Enterprise
Allen Stein is a co-founder of Seattle based adult pleasure brand Homegrown Industries which is focused on the adult industry as well as the emerging cannabis business. His insatiable curiosity in ...Show the rest
Allen Stein is a co-founder of Seattle based adult pleasure brand Homegrown Industries which is focused on the adult industry as well as the emerging cannabis business. His insatiable curiosity in emerging technologies and his expertise in business development lead him to invent the world’s first Internet-controlled commercial sex machine, thethrillhammer, and the underlying technology infrastructure for mass consumer deployment back at the turn of the millennium.
The initial popularity of thethrillhammer propelled his work into designing various luxury pleasure crafts and sex devices for a very discrete private clientele and adult industry clients. The machines feature the latest in sexual technology and everything from back massagers, auto lube, or the often requested vaporizers, all under Internet control. Twice nominated he was crushed when he lost Best Solo Scene to I Love Big Toys Volume 2. He is forever worried that he will be a Susan Lucci of porn.Hide the rest
Chris Czmyrid has experienced first hand the growth of experiential marketing in the US. He began his advertising career creating traditional advertising with two of the most venerable shops in th...Show the rest
Chris Czmyrid has experienced first hand the growth of experiential marketing in the US. He began his advertising career creating traditional advertising with two of the most venerable shops in the business Ogilvy & Mather and Leo Burnett. His first foray into the world of experiential advertising was with Philip Morris where he led the team responsible for creating the Marlboro Adventure Team. His conscience got the better of him and he left Chicago for Santa Fe NM to head up the marketing for Outside Magazine. During his stint at Outside, Czmyrid was instrumental in creating the active lifestyle movement and this led to a gig with Ford Motor Company where he created the No Boundaries positioning and campaign for their SUV line. The NBX tour introduced America’s Active Lifestyle to over a million consumers in 23 cities. Czmyrid is currently a Creative Director at Momentum Worldwide where he continues to create experiential advertising campaigns for Fortune 500 Clients.Hide the rest