Raving Fans: How Social Impact Activates Customers
In this session, digital strategy guru Zita Cassizi, Chief Digital Officer for TOMS Shoes, will share insights about how social startups can leverage digital strategies to drive sales and impact. Using the TOMS case study, Zita will show how social startups can use mission to build a passionate fan base and become the company's most powerful, free sales force.
Presenters
Zita Cassizi
Chief Digital Officer
TOMS
In July of 2012 Zita joined TOMS as their Chief Digital Officer. TOMS is a One for One giving business which was founded in 2006 and rapidly expanding globally. She leads all things digital includi...
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