2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Raving Fans: How Social Impact Activates Customers

Sunday, March 15
11:00AM - 12:00PM

Hilton Austin Downtown
Room 412
500 E 4th St

In this session, digital strategy guru Zita Cassizi, Chief Digital Officer for TOMS Shoes, will share insights about how social startups can leverage digital strategies to drive sales and impact. Using the TOMS case study, Zita will show how social startups can use mission to build a passionate fan base and become the company's most powerful, free sales force.


#sxsw #FanImpact


Zita Cassizi

Chief Digital Officer


In July of 2012 Zita joined TOMS as their Chief Digital Officer. TOMS is a One for One giving business which was founded in 2006 and rapidly expanding globally. She leads all things digital includi...

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