Reinventing the Car Customizer Again
Saturday, March 14
11:00AM - 12:00PM
311 E 5th
In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit.
Presented by Team Detroit.
Car Digital Mktg Mgr
Ford Motor Company
Exec Digital Producer
Christian is seasoned Integrated producer who leads the digital production teams at Team Detroit. With over 10+ years of production experience, Christian has helped guide award-winning campaigns a...Show the rest
Exec Creative Dir
Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 9 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, an...Show the rest