2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Reinventing the Car Customizer Again

Saturday, March 14
11:00AM - 12:00PM

Trinity Hall
Trinity Hall
311 E 5th

In 2009 we attempted to put a new spin on configuring a car by adding some fantasy and fun to an otherwise tedious journey in the shopper funnel. The results were astounding. The "Customizer" became a lightning rod for creativity in a space typically owned by functionality. Many future car customization in the online space followed suit.
Presented by Team Detroit.


#sxsw #TDSXSW


Andrea Zuehlk

Car Digital Mktg Mgr

Ford Motor Company

Christian Colasuonno

Exec Digital Producer

Team Detroit

Christian is seasoned Integrated producer who leads the digital production teams at Team Detroit. With over 10+ years of production experience, Christian has helped guide award-winning campaigns a...

Show the rest

Krysty Sagnia

SVP/Managing Partner

Team Detroit

Stuart O'Neil

Exec Creative Dir

Team Detroit

Stuart is an Executive Creative Director at Team Detroit. He has worked at Team Detroit for 9 years inspiring teams to develop award-winning ideas such as Mustang Customizer, F-150 Torture Test, an...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Branding and Marketing

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo