2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Secret Ingredient to Killer Content Marketing

Monday, March 16
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd

Content has become the true currency of the Digital Age. It provides the foundation for the conversations companies have with their customers and prospects. Learn to produce and share useful content and your community will be more likely to become customers, remain customers, and refer customers.

Yet even as content marketing has been embraced by organizations large and small as a key strategy for both building brand awareness and acquiring customers, one source continues to be largely ignored by companies: their own customer data.
Join us and learn how to collect qualitative and quantitative data from your customers — and how to transform that data into compelling content that builds awareness, credibility and in-target leads for your brand.


#sxsw #newcontent


Michael Brenner

Head of Strategy


Nick Stein

SVP Mktg

Vision Critical


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Content and Distribution

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo