2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Turning Customers into Hackers Through Technology

Friday, March 13
3:30PM - 4:30PM

Trinity Hall
Trinity Hall
311 E 5th

The availability of data and real-time feedback from consumers now drives marketing insight and filters back into the advancement of technologies. Brands have the accessibility of testing the effectiveness of products and pushing those learnings into future evolutions, which is essential in progressing perception of a brand and adoption of its products.
Marketers are staying ahead of the curve by understanding this progression and staying relevant with consumers in a culture where behaviors are constantly changing.
In this panel, we’ll discuss how brands and marketers can work seamlessly to create technologies that meet consumer needs, market those technologies to expand adoption and change consumer behaviors through the innovations.

Presented by Team Detroit.


#sxsw #TDSXSW


Are Traasdahl

Founder & CEO


Ritu Trivedi

Dir/ US Brand Mktg


Sarah Schultz

Dir of Social Publishing

Team Detroit

Sarah Schultz works at Team Detroit, on the Ford Motor Company account, as the Director of Social Publishing. Sarah's work has been geared towards demystifying and disseminating social media as a w...

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Sefi Grossman

Dir of Technology

Team Detroit

A tireless innovator and leader in marketing technology for Team Detroit’s largest global client, Ford Motor Company, Sefi drives what’s next along the bleeding edge of digital.

His boundless p...

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Branding and Marketing

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