Barking up the Right Tree: Creating A New Category
Tuesday, March 17
9:30AM - 10:30AM
Hilton Austin Downtown
500 E 4th St
Startups have a difficult enough time learning about their consumer: who are they, what do they want, how do I reach them? So what happens when your customer has a specific set of needs and interests, like a pet owner or new parent. How can you establish market relevance while providing meaningful and targeted solutions to your audience? This highly interactive panel will be invaluable for anyone seeking to grow a leading brand in an emergent ecosystem.
This panel will uncover the strategies and lessons learned from the newest and most prominent entrants in the 60 billion dollar pet market: Bark & Co., Whistle and DogVacay. Each has helped to create and define a new era of pet ownership, counting millions of dogs owners as loyal customers. With dogs (78 million) outnumbering kids (73 million) in the US, there is plenty of room for growth.
Founder, CEO & Top Dog
Aaron is the Founder, CEO and “Top Dog" of DogVacay, the leading online and mobile pet care community. One of the newest entrants in the $11B pet services market, DogVacay connects pet parents in n...Show the rest
Aaron is the Founder, CEO and “Top Dog" of DogVacay, the leading online and mobile pet care community. One of the newest entrants in the $11B pet services market, DogVacay connects pet parents in need of services (home dog boarding, pet sitting, daycare) with thousands of vetted and insured pet caregivers across the country. Founded in March 2012 and based in Santa Monica, CA, the company has over 50 employees and has raised $22M from investors including Benchmark Capital and Andreessen Horowitz. Prior to DogVacay, Aaron spent several years in venture capital and technology, working at Monitor Group, Upfront Ventures, and Monitor Ventures. Previously, Aaron was an analyst at Kayne Anderson Capital Advisors. Aaron is a graduate of Swarthmore College where he studied neuroscience. He holds an MBA from UCLA Anderson.Hide the rest
Co-Founder & CEO
Ben is the Co-Founder & CEO at Whistle, where he and his team have led the charge in introducing leading pet health monitoring system. Ben co-founded Whistle as an Entrepreneur in Residence at DCM ...Show the rest
Ben is the Co-Founder & CEO at Whistle, where he and his team have led the charge in introducing leading pet health monitoring system. Ben co-founded Whistle as an Entrepreneur in Residence at DCM Ventures, combining a personal love of animals with his academic and professional experience, spanning the U.S. and China. Prior to Whistle, Ben worked as a consultant at Bain, where he was able to see the inside of great brands and organizations with top private equity and consumer goods clients. Previously, Ben received degrees from Yale, culminating in research at the 2008 Beijing Olympic Games. Lessons from Bain to Beijing influenced the founding of Whistle, where he leads the team in building a brand dedicated to helping dogs live healthier, happier lives.Hide the rest
Bark & Co
Henrik Werdelin is co-founder and CCO of Bark & Co, the New York based startup behind BarkBox, BarkCare and The BarkPost. Henrik oversees the creative aspects of the company is responsible for new ...Show the rest
Henrik Werdelin is co-founder and CCO of Bark & Co, the New York based startup behind BarkBox, BarkCare and The BarkPost. Henrik oversees the creative aspects of the company is responsible for new product development. He is also the Managing Partner at Prehype, the venture development firm with offices in London, Copenhagen, Rio and New York.
Henrik was previously Entrepreneur in Residence at leading venture capital firm Index Ventures where he identified and sourced investment opportunities and advised portfolio companies including: Path, Basno, Seedcamp, Chartbeat and AlterMe. In 2006, as Chief Creative Officer, he was part of the team that started Joost.com and was responsible for visual identity and product development. Before Joost, he was Vice President of Product Development and Strategy for MTV Networks International where he spearheaded the development of many of MTV's award winning innovative digital products.Hide the rest