Your Marketing Platform Is Broken
Tuesday, March 17
3:30PM - 4:30PM
Hilton Austin Downtown
500 E 4th St
Marketers live in a complex and ever evolving landscape of technologies that promise great value but which offer no easy answers regarding their interoperability. Should you stitch together multiple services or buy a so-called integrated offering? And when it comes to customization and integration, will your team own the build or will you rely on vendors?
In this debate, participants (with executive management experience at Oracle, BitTorrent, NBBJ, Microsoft, and Yahoo! among other companies) will answer the tough questions about how they approach developing a competitive and affordable marketing stack. They’ll also discuss the advantages of, and tradeoffs in, prioritizing certain features like marketing agility and scalability over other features.
While there are pros and cons to either approach, today it's nearly impossible to avoid investing in, owning, and maintaining some level of IT customization. This debate will help you identify the right balance for your business.
Chief Mktg Officer
Jascha Kaykas-Wolff believes in two key principles: find opportunities where no one else is looking, and never fail the same way twice. It's a methodology centered around Agile marketing practices....Show the rest
Jascha Kaykas-Wolff believes in two key principles: find opportunities where no one else is looking, and never fail the same way twice. It's a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, it's one that's served him well professionally and personally.
A long-time marketer with executive management experience at Yahoo!, Microsoft, Webtrends, and Involver (acquired by Oracle), Jascha is currently CMO at BitTorrent. He calls Marin County home with his wife Rebecca, where they are the parents of 3 whip-smart children.
Prior to BitTorrent, Jascha served as CMO for Mindjet and SVP of marketing and customer success at Involver, the world's largest social marketing platform. He previously led Global Marketing at Webtrends, the customer intelligence platform that founded the web analytics industry, and held senior management positions at Microsoft's MSN and Windows divisions and Yahoo!'s commerce business unit.Hide the rest
VP of Global Mktg
Dir of Mktg Operations
VP of Social & Community Mktg
Roland Smart serves as the VP of Social and Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. S...Show the rest
Roland Smart serves as the VP of Social and Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. Smart joined Oracle as part of its acquisition of Involver, a social technology platform and early Facebook Marketing Developer. Previously, Smart led the marketing team at Sprout, a leading social/mobile ad creation platform that was acquired by InMobi. He developed his passion for product development, user experience, and Agile practices while running the marketing team at Adaptive Path, a leading San Francisco-based UX and design firm.
Roland writes a blog at www.rolandsmart.com about social marketing practices, and has spoken at industry conferences including SXSW, ad:tech, and The Social Media Optimization Conference.Hide the rest