2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Your Marketing Platform Is Broken

Tuesday, March 17
3:30PM - 4:30PM

Hilton Austin Downtown
Salon E
500 E 4th St


Marketers live in a complex and ever evolving landscape of technologies that promise great value but which offer no easy answers regarding their interoperability. Should you stitch together multiple services or buy a so-called integrated offering? And when it comes to customization and integration, will your team own the build or will you rely on vendors?

In this debate, participants (with executive management experience at Oracle, BitTorrent, NBBJ, Microsoft, and Yahoo! among other companies) will answer the tough questions about how they approach developing a competitive and affordable marketing stack. They’ll also discuss the advantages of, and tradeoffs in, prioritizing certain features like marketing agility and scalability over other features.

While there are pros and cons to either approach, today it's nearly impossible to avoid investing in, owning, and maintaining some level of IT customization. This debate will help you identify the right balance for your business.


#sxsw #marketing


Jascha Kaykas-Wolff

Chief Mktg Officer

BitTorrent Inc

Jascha Kaykas-Wolff believes in two key principles: find opportunities where no one else is looking, and never fail the same way twice. It's a methodology centered around Agile marketing practices....

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Megan Lueders

VP of Global Mktg

LifeSize Communications

Mike Mckinnon

Dir of Mktg Operations


Roland Smart

VP of Social & Community Mktg

Oracle America

Roland Smart serves as the VP of Social and Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. S...

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