Storytelling For Dummies: Create a Lasting Brand
Friday, March 13
5:00PM - 6:00PM
Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd
The art of storytelling is part of the fabric of every great investor pitch, successful brand and great book, movie or song. And, it is incredibly valuable when you are dealing with boring stuff like automating payments, shipping and using MS-DOS...remember that arcane operating system?
In this panel, we share the stories no one knew how to tell. How do you tell millions of people they are "dummies"? How did Square convince millions of store owners that there was an even easier way to process and accept payments and do so in a way that was specific to the needs of each business? How is startup Shyp putting color in the cheeks of the 220-year-old shipping industry by leveraging the popularity of the on-demand economy?
Most importantly, how can YOU tell your story...and make it stick.
Years of experience, mistakes and viral successes will guide the panel's discussion. You will leave this session with specific tips and tricks to become your own master storyteller.
United Artists Media Group
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leade...Show the rest
John Kilcullen is the creator of the 'For Dummies' book series and brand that has gone on to sell over 250 million copies in 37 languages generating over $2 billion in retail sales. Under his leadership, he took startup publisher IDG Books Worldwide from $0 to over $240 million in annual revenues in less than 10 years (1990-2001). He went on to run Billboard magazine and Hollywood Reporter as SVP of Nielsen Business Media.
Since 2011, John has been President of a joint venture with Hearst and Mark Burnett/Roma Downey’s LightWorkers Media charged with creating ancillary businesses and managing strategic partnerships around scripted TV mini series and feature films. He managed the audience development and grassroots marketing launch plan for The Bible, a top rated cable TV mini-series in 2013 (100 million viewers; trended #1 on twitter during Sunday nights in March, 2013).Hide the rest
Head of Communications
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development ...Show the rest
Johnny is on the Product Communications team at Square, where he focuses on telling the world how Square’s products make it easy to build a small business. He’s involved in the product development process at every stage, from inception to launch. Prior to Square, Johnny solely led public relations strategy and execution at TaskRabbit from 2011-2014. As the first and only PR hire, Johnny built TaskRabbit’s brand equity from the ground up, leading the PR strategy for every major corporate milestone, including multiple rounds of funding, acquisitions, product launches, and strategic hires. Before joining TaskRabbit, Johnny was on the high tech account team at LEWIS PR, a global strategic communications firm. He graduated from Southern Methodist University with degrees in Convergence Journalism and Political Science.Hide the rest
Head of Mktg
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where ...Show the rest
As Head of Marketing at Shyp, Lauren oversees the company’s customer acquisition, growth, brand, and public relations. Prior to joining Shyp, she was a member of the early team at TaskRabbit where she oversaw 19 US city expansions and lead the company’s first international market launch in London. Prior to joining TaskRabbit, Lauren honed her B2B marketing chops as the US Marketing Executive for international public relations agency LEWIS PR. Lauren started her career at Zipcar, the world’s largest car-sharing company, where her innovative, guerrilla approach to marketing were featured in Fast Company.Hide the rest