2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

NASA’s Giant Step in Social Media

Saturday, March 14
3:30PM - 4:30PM

JW Marriott
Salon 7
110 E 2nd St


NASA is a widely followed star of the social media universe. But even with that fame, it recognizes it has to continue to grow and evolve its social media to improve awareness and engagement.
NASA is now building “social colonies.” Their efforts and discoveries using this radical new approach could change the way businesses use social media, and marketers can start taking advantage of it today.
Join our hour long session to learn about NASA’s new “social discoveries” and how you can work them into your business’ social marketing.


#sxsw #NASASocial


Rodney Mason

GVP Mktg

Parago Inc

Rodney Mason is CMO of parago, a custom incentive and loyalty company working with major B-to-C and B-to-B companies around the world to improve customer engagement. Rodney is one of the most foll...

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Veronica McGregor

News & Social Media Mgr

NASA Jet Propulsion Laboratory

Veronica McGregor manages the news and social media office at NASA's Jet Propulsion Laboratory where her goal is to connect the public with the space agency through the Web, social media, videos, i...

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