2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Cross-Channel Data Driven Marketing With TV

Friday, March 13
12:30PM - 1:30PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

Cross-channel is a term that is thrown around daily, but most marketers are focused on digital, desktop and mobile. What about the largest area of advertising and marketing: TV? Data activation in television has come a long way, but it still has a long way to go. Hear about how emerging technologies are being applied to bring digital marketing, data and TV closer for smarter customer messaging.
Presented by Oracle.

Hashtags

#sxsw #OnlinetoTV

Presenters

Molly Parr

Dir/Prod Mgmt

Oracle America

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Content and Distribution
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo