2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Reality Check: What It Takes to Get TV Exposure

Sunday, March 15
9:30AM - 10:30AM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd

Every day, Emmy Award winning Digital Lifestyle Expert & TV host Mario Armstrong is bombarded with hundreds of pitches for apps, websites and gadgets hoping to get a shot at national television exposure. But you'd be surprised how many pitches are a complete mess - from grandiose press releases that read like a Russian novel to apps that are barely more than a twinkle in someone's eye.

If you want to have a snowball's chance in getting on TV, you need the whole package: a stellar product, the right pitch, the right timing and the right follow-up. This panel will examine what works -- and what doesn't -- from the perspective of the professionals that actually make it happen: a media personality, PR professional, TV producer & in-house communications director who has secured serious national TV coverage.

This panel will help demystify the process of getting on national TV -- so you can tell whether you're ready for prime-time, and if not, what it's going to take to get there.


#sxsw #RealTVPR


Caroline Gottlieb


NBC’s Today Show

Caroline Gottlieb has been a producer for the weekend TODAY Show on NBC for more than two years. Previously, she spent more than 6 years at CNN, serving as an anchor producer for Starting Point and...

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Jennifer Peck

Dir of Media Rel


Jennifer is the Director of Media Relations at Banjo where she is recognized for her innate ability to open doors and develop relationships with top partners, clients and industry organizations. It...

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Mario Armstrong

TV Host & Digital Lifestyle Expert

Mario Armstrong Media

Mario Armstrong is many different things: TV host, media personality, motivational speaker, public servant, and social entrepreneur.

Armstrong’s mission in life is to better people’s lives by ed...

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Mindy Whittington


The OutCast Agency

Mindy is a vice president with The OutCast Agency, a communications and marketing agency in New York, San Francisco and Los Angeles that builds integrated experiences that breathes life into brand ...

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