We live in a constantly connected world, where people move seamlessly between multiple devices, and the definition of mobile is evolving beyond a set of devices. This always-on lifestyle provides an additional set of sig…

Intermediate

Presenters

, , , Rich Lesperance

Take your eyes off the bright shiny CE objects for a second and you will see that mobility is about changing consumer behaviors, not the technology. At every stage, from mobile shopping to at-home use to tweeting snarky …

Intermediate

Presenters

Mike Proulx, Rob Griffin, Thom Kennon, Tina Unterlaender

Brand marketers are currently in the midst of dealing with the implications of the most revolutionary shift in the history of communication. Social media has upended the entire landscape, shifting the balance of power fr…

Intermediate

Presenters

Jeffrey Dachis

Makerbot co founder and CEO Bre Pettis talks about the present and the future of the ongoing 3D printing revolution. Pettis will also cover one of the lessons he has learned via many years of attendance at SXSW Interacti…

Advanced

Presenters

Bre Pettis

Mike Proulx will appear at the South by Bookstore to sign copies of “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile”.……

David Jones is CEO of Havas, co-founder of One Young World—a non-profit organization described by CNN as the "young Davos"—and author of Who Cares Wins: Why Good Business is Better Business. Over the past decade he’s bee…

Advanced

Presenters

David Jones

Long a stronghold for consumer-friendly photo apps, games, and renegade business apps, the app stores of today are in for a major renovation as enterprise-class comes into its own. Think of the opportunity – according to…

Intermediate

Presenters

Alex Williams, Eric Lai, John Arrow, Matt Carrier

In the "old days", most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work and days for play, clothes for work and other clothes for…

Intermediate

Presenters

Aileen Lee, Jennifer Hyman

Last year's Mobile Meet Up was a huge success and spilled out into the hallway. This year, I suspect, will be no different! The dust from the great Mobile Rush has settled. It's time to look around and see what is rela…

Intermediate

Presenters

One of the latest innovations coming out of Facebook is its search graph, which allows users to overlay their Facebook friends with other data, such as interests and location. This union of the social graph and the inter…

Intermediate

Presenters

, Chase McMichael, Max Kalehoff, Paul DeJarnatt

Erik Martin (GM, reddit) and Alexis Ohanian (cofounder, reddit) crowdfunded a bus, the Internet 2012 Campaign Tour bus, to collect, document and share stories throughout the American heartland. I'm going to share the sto…

Intermediate

Presenters

Alexis Ohanian

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving…

Advanced

Presenters

Ted Shelton

Ted Shelton will appear at the SX Bookstore to sign copies of “Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing”. Ted leads a strategy transfo…

You’re powering a revolution, but you don’t even know it. Because while you’re heads-down in Angry Birds (Mighty Eagle FTW), entire industries are falling down under the weight of your casual needs. Indeed, the world ha…

Beginner

Presenters

Seth Priebatsch

Is Gamification fulfilling its promise and where is it taking us now? The buzz of gamification is still humming along, mainly because of its tantalizing promise: there are fairly obvious ways to make the most tedious of …

Advanced

Presenters

Brendan Wallace, Jeremiah Owyang, Michelle Accardi, Tim Piatenko

Eastern Europe is the new digital Wild West - with amazing opportunities. Traditionally most entrepreneurs had to go to the US to make their digital dreams come true - with Phil Libin (Evernote) or Andrej Naborgoj (Talki…

Advanced

Presenters

Gaidar Magdanurov, Matthaus Krzykowski, Olga Steidl, Renata Akhunova

Catching consumers when they have time for us is becoming more complex. Now have to chase them around on their laptops, tablets and increasingly, their smart phones. As the screens have evolved, so has the message itsel…

Beginner

Presenters

Douglas Stovall, Jim McArthur, Michele Silvestri, Stuart O'Neil

Today's Internet startup founder is yesterday's rockstar, and with so much media coverage and movies being made about overnight tech billionaires, it should come as no surprise. But while legions of aspiring entrepreneu…

Intermediate

Presenters

Neal Cabage

Today's Internet startup founder is yesterday's rockstar, and with so much media coverage and movies being made about overnight tech billionaires, it should come as no surprise. But while legions of aspiring entrepreneu…

Presenters

Neal Cabage

Neal Cabage will appear at the South by Bookstore to sign copies of “A Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter)” following his Book Reading session. Neal Cabage is a t…

RSVP Required - If your website has user-generated content or social media, you've likely gotten comments from people in crisis. Not only is this scary, but it can drain resources, raise legal issues, and create a PR nig…

Intermediate

Presenters

Ashley Womble, Christopher Gandin Le, Earnest Mazique, Jennifer Battle

How apps are driving the re-imagination of everything: Consumers love apps more than almost any other digital experience today. Time spent in apps is the number one mobile activity and close to rivaling time watching te…

Intermediate

Presenters

Brandon Lucas, Mark Shaffer, Scott Michaels, Scott Kveton

From the creation of the first computer mouse to the development of Siri, SRI International has been propelling tech innovation for over half a century. The nonprofit research institute is responsible for advancements ac…

Intermediate

Presenters

Anthony Ha, Norman Winarsky

Vanity Fair Contributing Editor Bethany McLean interviews entrepreneur and venture capitalist Yuri Milner. Milner, founder of Digital Sky Technologies (now separate entities Mail.ru and DST Global) is known for his savv…

Intermediate

Presenters

Bethany Mclean, Yuri Milner

An improvisational mindset is important to a musician. If they listen carefully they can change their notes, invent something new, and adapt to changing rhythms and melodies. That same mindset is important in business. …

Intermediate

Presenters

Frank Barrett

An improvisational mindset is important to a musician. If they listen carefully they can change their notes, invent something new, and adapt to changing rhythms and melodies. That same mindset is important in business. …

Presenters

Frank Barrett

RSVP Required - This workshop is now FULL. If you did not RSVP, you will NOT have a seat. We teach design thinking at the Hasso Plattner Institute of Design at Stanford, aka “the d.school.” Our process is user-centered a…

Intermediate

Presenters

Aaron Huey, Justin Ferrell, Sarah Stein Greenberg, Susie Wise

Frank J. Barrett will appear at the South by Bookstore to sign copies of “Yes to the Mess: Surprising Leadership Lessons from Jazz” following his Book Reading session. Barrett is an associate professor at the U.S. Navy'…

Got a question for Gary V? Then stop by for a few minutes of personal, one-on-one advice from this master motivator, best-selling author and savvy investor. His office hours location is conveniently-located and easy-to-f…

Beginning

Forget the enterprise vs. consumer debate: The not-so-tech-savvy markets are the biggest opportunities in tech. Consider dotloop, a company on a mission to eliminate paperwork in real estate, an industry with a median ag…

Intermediate

Presenters

Ben Kepes, Dave Yarnold, Joelle Senter, Ram Menon

Marsha Collier will appear at the SX Bookstore to sign copies of “The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!” . Marsha Collier is a best-selling author, speaker and rad…

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Dan McKernan

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Francis Lukesh

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Rachel Tipograph

Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world: The Social, Local, Mobile revolution has changed the expectations of your customers. Earni…

Intermediate

Presenters

Brent Hieggelke, Dana Kruse, Michael Griffith, Tina Prause

Patrick Vlaskovits will appear at the South by Bookstore to sign copies of “The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets” .…

RSVP Required - One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. In today's entrepreneurial environment, there are many funding options and competitive…

Beginner

Presenters

Arie Abecassis

The odometer on your startup is turning over 1095 days - your third year building your passion into a business. You've raised your seed and Series A, recruited the first twenty employees, snagged the first thousand cust…

Intermediate

Presenters

Rob Spectre

The world of business and commerce has never been more complex. We live in a constant state of stimulation and distraction. The choices and features we face daily are overwhelming. Living a “simple life” is no longer an …

Advanced

Presenters

Matthew May

The world of business and commerce has never been more complex. We live in a constant state of stimulation and distraction. The choices and features we face daily are overwhelming. Living a “simple life” is no longer an …

Presenters

Matthew May

Matthew E. May will appear at the South by Bookstore to sign copies of “The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything” following his Book Reading session. Matthew E. May is the auth…

Josh Clark will appear at the South by Bookstore to sign copies of “Tapworthy” following his speaking session “Beyond Mobile: Where No Geek Has Gone Before”. Josh Clark is the founder of Global Moxie and a designer spec…

At last year's SXSW, a starved crowd of B2B marketers shuffled into a standing-room-only session track to hear more about this often-neglected topic. Meanwhile, the volume of B2B transactions is 20 times higher than B2C …

Intermediate

Presenters

Lauren Vaccarello, Maura Ginty

This meet up will engage the attendees in tackling the tough issues often over looked or minimized by business schools and entreprenuers alike when in start-up mode. This session will look at arguably one of the most im…

Advanced

Presenters

Catherine Smith

Building a successful startup and taking it through a successful exit is not easy. Yet David Sacks has done it twice – as the COO of PayPal, he took the company from product launch to IPO and $1.5 billion acquisition by …

Beginner

Presenters

David Sacks, Jason Calacanis

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Cédric Giorgi

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Donald Chesnut

http://mentor.sxsw.com/mentors/136…

Beginner

Presenters

Rodney Gibbs

Location. Location. Location - Leveraging Geolocation & Geofences to learn from your customers and inspire engagement: The traditional tonnage approach to advertising won’t work with the world’s 1 billion smartphone user…

Intermediate

Presenters

, Ben West, Coleen Carey, Roe McFarlane

Fact: There is $7,000 worth of unused stuff in your home. But turning that stuff into cash isn't easy, and most consumers don't even know where to start. Despite a decade of web innovation, services that help you sell or…

Beginner

Presenters

Christina Chaey, Israel Ganot, James Reinhart, Ross Lohr

Get together with other small business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.…

Beginner

Presenters

Ramon Ray

The social business era is here. Companies are increasingly seeing the benefit and need to approach social media activities with integrated external and internal efforts. Professionals can no longer rely on point solutio…

Advanced

Presenters

Dion Hinchcliffe, Peter Kim

The social business era is here. Companies are increasingly seeing the benefit and need to approach social media activities with integrated external and internal efforts. Professionals can no longer rely on point solutio…

Presenters

Dion Hinchcliffe, Peter Kim

SXSW is going to Las Vegas for SXSW V2V this August! Get together with entrepreneurs and tech professionals from both Austin and Las Vegas to network and brainstorm new ideas about how these two communities can work toge…

Beginner

Presenters

Christine Auten, Gabriel Shepherd

Peter Kim will appear at the South by Bookstore to sign copies of “Social Business By Design: Transformative Social Media Strategies for the Connected Company” following his Book Reading session. Peter Kim is Chief Stra…

Andrew Hyde spent the last two years on the road traveling to 15 countries with only a backpack of 15 things, his book is a collection of stories as a critique of the world of modern travel. Andrew will talk about his tr…

Intermediate

Presenters

Andrew Hyde

Andrew Hyde spent the last two years on the road traveling to 15 countries with only a backpack of 15 things, his book is a collection of stories as a critique of the world of modern travel. Andrew will talk about his tr…

Presenters

Andrew Hyde

Lauded as the Henry Ford of this generation, Musk is the CEO and chief designer at SpaceX, where he overssees development of rockets and spacecraft for missions to Earth orbit and ultimately to other planets. In 2008, Sp…

Beginner

Presenters

Chris Anderson, Elon Musk

Andrew Hyde will appear at the South by Bookstore to sign copies of “This Book is About Travel: A Modern Manual - 15 Countries With 15 Things” following his Book Reading session. Andrew Hyde has a passion for community,…

In a bootstrapped company, the entrepreneurial decision-making process is decidedly different because the company must balance the need to make money while growing the business. This session will examine the pros and con…

Intermediate

Presenters

Alan Schaaf, Matt Strader

RSVP Required - Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. In this class, we’ll talk about first …

Beginner

Presenters

Michael Robson

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Leslie Feinzaig

From e-commerce to bricks & mortar retail is going mobile - How to drive revenue with the latest mobile commerce innovations: Consumers are starting to manage every aspect of their lives from their mobile devices. All o…

Intermediate

Presenters

Aaron Emigh, Christopher Mason, Joe Beninato, Wendy Bergh

Deliberately temporary, often housed in once-blighted spaces, and enabled by social and mobile technologies, pop ups are disrupting the retail experience and revitalizing our neighborhoods. In the last year, the vacancy …

Intermediate

Presenters

, , Annika Dubrall, Tina Santiago

Looking for collaborators, mentors, co-founders or want to learn more about women in Tech? Come to the Tech Superwomen meet-up and connect! Join us for a fun-filled an hour of intentional networking. Be sure to visit t…

Beginner

Presenters

Cathryn Posey

Wireless networking is at the heart of everything to do with Internet going forward. Smartphones, tablets, computers, e-books, machines, appliances - all rely on the abundant availability of low-cost wireless connectivit…

Intermediate

Presenters

Boris Bogatin

Flash demand -- a catchy term synonymous with “Be careful what you wish for.” It is a new reality in an instant-gratification world, a blindside hit to retailers who have no idea a product has suddenly become the latest…

Intermediate

Presenters

, Aarthi Ramamurthy, Cathy Choi, Mike Dauber

For this session, Digg founder and Google Ventures partner Kevin Rose will interview YouTube co-founder Chad Hurley. The format will be a fireside chat, in the style of Kevin Rose's Foundation video series (http://found…

Intermediate

Presenters

, Kevin Rose

A global fight is currently underway to democratize access to capital for entrepreneurs. With over half of the world population engaged in self-generated work, the outcome of this is critical. With the passage of the JOB…

Intermediate

Presenters

Jason Best, Sherwood Neiss

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Julio Castaing

Satisfy the connected consumer's multi-screen way of life: Create a seamless customer experience across the device spectrum: Today's consumers are constantly connected, moving from smartphone, to computer, to TV, to tabl…

Intermediate

Presenters

Jeremy Black, Kevin Murphy, RJ Taylor, Verity Crush

Jason Best will appear at the SX Bookstore to sign copies of “Crowdfund Investing for Dummies”.…

Sherwood Neiss will appear at the SX Bookstore to sign copies of “Crowdfund Investing for Dummies”. As a serial entrepreneur and investor during the credit crunch, Sherwood Neiss saw a need for a change in outdated secu…

Tony Hsieh, SXSW V2V Keynote, will appear at the South by Bookstore to sign copies of “Delivering Happiness: A Path to Profits, Passion, and Purpose”.…

Zak Cassady-Dorion will appear at the SX Bookstore to sign copies of “Crowdfund Investing for Dummies”.…

There's a new business revolution brewing—& it’s happening where we shop. John Mackey, co-CEO & co-founder of Whole Foods Market & a pioneer of the Conscious Capitalism movement, will go over points from his new book & d…

Advanced

Presenters

John Mackey

Since the dawn of spam and server hacks, there has been trepidation on the part of the consumer in sharing their personal data with the companies they interact with, and with good reason. But, there is a way for consumer…

Advanced

Presenters

Rick Orr

Thanks to growing accessibility to information and the ability to connect through technology, entrepreneurs have more access to reporters and media influencers than ever. And while this is great news for start-ups and sm…

Beginner

Presenters

David Cirilli

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Steve Rosenbaum

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Thor Muller

We’ve entered the age of the customer — an era where a focus on customers matters more than any other strategic imperative. Companies are waking up to the fact that customers’ perceptions have a profound impact on busine…

Intermediate

Presenters

Kerry Bodine

The velocity of change in our business world-and our culture-has reached unprecedented levels. This is a historic era that transcends industries and national borders, and it presents new challenges to all of us, as indiv…

Intermediate

Presenters

Padmasree Warrior, Robert Safian, Troy Carter

RSVP Required - I-9. W-4. IRA. Budget. Policy. Reimbursement. Invoice. Payroll . . . These are not exactly the words that inspire entrepreneurs. Yet the Startup Genome Project reported that most companies fail because of…

Beginner

Presenters

Carin Zinter, Liz Jones-Dilworth, Mikalina Kirkpatrick

Kerry will appear at the South by Bookstore to sign copies of “Outside In: Putting Customers at the Center of Your Business” following his book reading session. Kerry is a vice president, principal analyst in Forrester’…

John Mackey, co-CEO & co-founder of Whole Foods Market & a pioneer of the Conscius Capitalism movement will appear at the South by Bookstore to sign copies of “Conscious Capitalism”.…

While in the “weird” city, we take a look at the Breakout Brand phenomenon where companies focus more on the customer not the competition to inspire emotional attachments that can be measured at the cash register. rbb Pu…

Beginner

Presenters

Christine de la Huerta, Rafael Sangiovanni

Stop asking the question: “What are the chances my crowdfunding campaign will be successful?” You are not at the Kentucky Derby or Las Vegas. Crowdfunding is not a lottery — it’s a platform for anyone, anywhere, to raise…

Intermediate

Presenters

Slava Rubin

The path to game changing innovation will be realized by radically changing an organization’s approach to leadership and decision making. Moving from politics and PowerPoint to decision making by hypothesis and leadersh…

Intermediate

Presenters

Scott Cook

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Brian Wong

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Daniel Chiu

Outsourcing allows a startup to focus on its core competency, maintain an engineering culture and add leverage to every member of its team. This session will cover how an early-stage startup can effectively outsource its…

Intermediate

Presenters

Jim Moran

Are marketers wasting time and money with today’s influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why many marketers …

Advanced

Presenters

Debra Kaye, Ekaterina Walter, Jure Klepic, Matt Hixson

Tina Roth Eisenberg grew up in mountainous Switzerland, influenced by renowned Swiss design and a lot of fresh air. She is often referred to as "swissmiss," her popular design blog, which she runs out of Brooklyn, broadc…

Beginner

Presenters

Tina Eisenberg

Debra Kaye will appear at the South by Bookstore to sign copies of “Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation” following her Panel session. An award-winning innovati…

Without question, emerging technologies such as Twitter and Foursquare provide new modes of utility to users…but can these technology-focused platforms be leveraged as the perfect canvas for creativity? Can these enginee…

Intermediate

Presenters

, Adam Bain, Debra Sandler, Gregg Heard

Open source has been an incredibly successful way to create and share software that has become ubiquitous, from Android to Firefox to the many unseen places we use Linux in daily life. For many companies, open source has…

Intermediate

Presenters

Ruth Suehle

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Annie Kadavy

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

John Gibbons

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger—all by the time he was thirty. The New York Ti…

Advanced

Presenters

Nate Silver

Shelby Clark andJames Reinhart will appear at the SX Bookstore to sign copies of “Passion & Purpose: Stories from the Best and Brightest Young Business Leaders”.…

Nate Silver will appear at the South by Bookstore to sign copies of “The Signal and the Noise” following his Featured session.…

Every day people conduct billions of searches on Google, and in the process they create what John Battelle famously called a ‘database of intentions:’ A massive record of the world’s desires that helps the company genera…

Intermediate

Presenters

Nate Elliott

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Deena Merlen

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jessica Hunt

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jia Jiang

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Nazli Yuzak

API as a term is moving beyond technical insiders. That's because APIs themselves are more than just the nice-to-have feature they once were. It stands for Application Programmer Interface, but that tends to get an eyes-…

Advanced

Presenters

Adam DuVander

Etsy. Pose. The Sartorialist. The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This panel will explore these democratization of high fashion and h…

Advanced

Presenters

Anne Fulenwider, Nina Garcia, Randi Zuckerberg

Etsy. Pose. The Sartorialist. The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This panel will explore these democratization of high fashion and h…

Advanced

Presenters

Anne Fulenwider, Nina Garcia, Randi Zuckerberg

Get a full overview of the Adobe Marketing Cloud and how it can help you accomplish your goals as a marketer.…

Beginner

Presenters

Jeff Feldman, Steve Hammond

If you produce events, sponsor events or provide new tools or technologies to make events better, join us! SXSW is more than a great event---it’s a proving ground for what is coming next in the event space. Let’s come t…

Intermediate

Presenters

Brian Duggan

Social networks have phenomenal growth characteristics. Though the barrier to entry is high (convincing a group of people to simultaneously believe it’s a good idea), once you’ve on-boarded enough adopters (e.g."tipped" …

Advanced

Presenters

Chenli Wang, Thomas Carriero

This talk from his new book covers key business concepts related to marketing, branding, public relations, social media, human resources and customer service. It’s about the authentic touch, and the ability to connect te…

Intermediate

Presenters

Scott Stratten

During this session authors Scott Stratten and John Morgan will reveal the 10 biggest marketing mistakes businesses make and show you how to avoid them. They'll cover actionable strategies that you can implement in your …

Presenters

Scott Stratten

For whatever reason, you've decided that the time is right for your startup company to exit. You're looking to be acquired, but you have no idea where to start. After all, there's hardly any material online for how to su…

Advanced

Presenters

Geoff Lewis

Get together with other bootstrap experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if y…

Beginner

Presenters

Bijoy Goswami

The Internet has grown exponentially throughout the years. It has gone from a place that no one understood to a world that no one can take their eyes off of. The Internet has evolved from a place to get your news, pay yo…

Intermediate

Presenters

Pete Cashmore

The Internet has grown exponentially throughout the years. It has gone from a place that no one understood to a world that no one can take their eyes off of. The Internet has evolved from a place to get your news, pay yo…

Intermediate

Presenters

Pete Cashmore

Meet other MBAs at SXSW Interactive and discuss how to best utilize the conference for networking or business/career opportunities.…

Intermediate

Presenters

Jessica Cheng

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Bettina Hein

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jay Washburn

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Kevin Koym

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Vince Maniago

In an attention economy where more and more options compete for scarce attention, the ability to attract and retain attention will increasingly determine who creates and captures value. Stories are a powerful way to enga…

Advanced

Presenters

John Hagel

As the market for open source products expands beyond enthusiasts, it’s increasingly being adopted by companies and organizations unfamiliar or even uncomfortable with the GPL and other free and open source (FOSS) licens…

Intermediate

Presenters

Tiffany Farriss

Every startup founder has had an advisor say "read this!" and hand them a book. But how many founders have time to read? Why this book and not hundreds of others with conflicting notions of success? Why read about buildi…

Intermediate

Presenters

Kevin Smokler

Every startup founder has had an advisor say "read this!" and hand them a book. But how many founders have time to read? Why this book and not hundreds of others with conflicting notions of success? Why read about buildi…

Presenters

Kevin Smokler

Scott Stratten will appear at the South by Bookstore to sign copies of “The Book of Business Awesome / UnAwesome ” following his Book Reading session.…

Kevin Smokler will appear at the South by Bookstore to sign copies of “Practical Classics: 50 Reasons to Reread 50 Books You Haven't Touched Since High School” following his Book Reading session. Kevin Smokler (@weegee)…

By some estimates, up to half of all entrepreneurs have ADD. I'm one of them. And I'm definitely not alone at SXSW. We haven't all been formally diagnosed, but the patterns among us are clear: super intense energy combin…

Advanced

Presenters

Jason Ford

As if building a successful company from scratch wasn't hard enough, tech startups in certain industries are facing an additional hurdle: government regulation. From product design to launch strategy, pricing to fundrais…

Beginner

Presenters

Dana Rosenberg, Joshua Reich, Ryan Graves, Stephanie Tilenius

Everyone talks about software, so this panel will look at how to launch a HARDWARE company. Conventional wisdom is that hardware is hard, but there's a growing community of makers turning their ideas into businesses, an…

Advanced

Presenters

David Lang, Nick Pinkston, Rachel Kalmar, Renee DiResta

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Connie Hwong

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jahan Khanna

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Kelly Callahan

What leads to success? Why do some companies thrive while others fail? For 30 years, Gary Shapiro, CEO of the Consumer Electronics Association (CEA) and host of the world’s largest annual innovation event CES, has worked…

Beginner

Presenters

Gary Shapiro, Kevin O'Malley

What leads to success? Why do some companies thrive while others fail? For 30 years, Gary Shapiro, CEO of the Consumer Electronics Association (CEA) and host of the world’s largest annual innovation event CES, has worked…

Presenters

Gary Shapiro, Kevin O'Malley

Gary Shapiro will appear at the South by Bookstore to sign copies of “Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses” following his Book Reading session. Gary Shapiro is president …

Indie developers and open source principles provide the power and the passion for the SXSW Interactive Festival. With this core value of community collaboration in mind, we are very pleased to announce that game industry…

Beginner

Presenters

Joshua Topolsky, Julie Uhrman

Brian Solis will appear at the South by Bookstore to sign copies of “What's the Future of Business: Changing the Way Businesses Create Experiences” following his Featured session.…

Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do you incorporate humor from the beginning of a process and not as an aft…

Advanced

Presenters

Ben Huh

To keep America's economic and innovation engine running, we must tap into the "secret sauce" that made the United States what it is today... our entrepreneurs. Reflecting on his experience building AOL into an online p…

Beginning

Presenters

Lance Ulanoff, Steve Case

Does the pace of innovation on the web seem daunting? So many great new capabilities, tools and communities, but no way to keep up and reach your core audience? Drupal, an open source solution, offers a way to stop the m…

Beginner

Presenters

John Carione

“Marketing is BS”. "Social Marketing is Worthless". They’ve been saying it for years. But why? Sure, marketing faces its fair share of skeptics and challenges. But today’s digital and social campaigns are rooted in hard…

Beginner

Presenters

BJ Mendelson, Jeff Feldman, Thor Muller, Todd Wasserman

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Caroline Bruderer

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jan Triplett PhD

Tech writer Leena Rao in 2012 observed the trend of venture capitalists getting into public relations by providing PR as another service the VC can offer, crediting the increase in seed stage investing by VC firms as one…

Beginner

Presenters

Come hear from the intrapreneurs with a web-startup mindset who opened the LEGO Group to solicit and deliver crowdsourced products. In 2011, LEGO opened its factory doors with LEGO CUUSOO, allowing fans to propose design…

Advanced

Presenters

Paal Smith-Meyer, Peter Espersen, Tim Courtney

Dropped vowels. Extra Zs. Domains du jour. These common namehacks may seem unique to digital startups. But the challenge their owners face is one that’s been around since the days of Scotch-guzzling ad execs: Naming is h…

Intermediate

Presenters

Gary Backaus, Justin Dobbs

When Ted Murphy introduced paid blogging in 2006, it was so contentious it garnered headlines like "PayPerPost.com offers to buy your soul.” At one industry event, Ted was even called the ‘evilest man' in the room by the…

Intermediate

Presenters

Ted Murphy

You’ve done the hard work. Your product or service works beautifully - but something is missing. Potential customers just don’t see the big idea - and it’s keeping them from becoming customers. Your big idea has an expla…

Beginner

Presenters

Lee Lefever

Three years after the SEC mandate that registrants file interactive data, we are beginning to see several trends emerging; data quality, increased control over XBRL and data consumption. The XBRL industry is undergoing a…

Advanced

Presenters

Steven Posey

Join Adobe and a special guest for a live perfomance that uniquely re-caps the days disucssions on the themes of "Marketing is BS" and "Social Media is Worthless". Then join us for a round cocktails (or two), and network…

Beginner

Presenters

Baratunde Thurston, Karl Isaac

The future of creative careers will transform the creative industry as we know it. From the content we consume to the marketing that surrounds us, our world is made interesting by creative people and teams with ideas and…

Beginner

Presenters

Scott Belsky

At a time when funding from local, state, and federal governments is spread thin and credit is increasingly harder to come by, crowdfunding has demonstrated that collective and collaborative efforts of individuals can fu…

Advanced

Presenters

Jase Wilson, Jonny Price

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Alberto Gonzalez

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Bruce Taragin

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Fred Destin

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Jay Batson

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Trae Vassallo

Move over tech portals — if you want rapid adoption for your startup, it's all about lifestyle magazines and daytime talk shows. In case you haven't heard, women make or influence over 85% of the household purchases, an…

Intermediate

Presenters

A “DEO, or the “Design Executive Officer”, is a hybrid of a strategic business executive and a creative, problem solver who places design and creativity at the center of their organization. They are the catalysts for tra…

Intermediate

Presenters

Christopher Ireland, Maria Giudice

A company's first day as a publicly traded entity on a stock exchange is a huge deal. Social companies, like Facebook, Xynga and Jive, have the added the pressure of socializing this corporate milestone. This session w…

Advanced

Presenters

Deirdre Walsh

Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guid­ance from Paul Graham, YC’s impresario, …

Intermediate

Presenters

Randall Stross

Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guid­ance from Paul Graham, YC’s impresario, …

Presenters

Randall Stross

Hundreds, maybe up to a thousand, new domain endings will soon join the ones we’re accustomed to like .com, .net and .org. Last summer we learned which companies were seeking which new extensions as this massive change c…

Intermediate

Presenters

Jeremiah Johnston

What if each email you sent earned you $28? Email marketing (yes, STILL) rocks the highest return on investment of any medium. That is, if you do it right. Are you getting your $28 ROI? Ok, do you even *know* your email …

Intermediate

Presenters

Jessica Best

Randall Stross will appear at the South by Bookstore to sign copies of “The Launch Pad: Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups” following his Book Reading session.…

Scott Belsky will appear at the South by Bookstore to sign copies of “Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality” following his Featured session. Scott is the co-founder and CEO of Behance,…

RSVP Required - Apps are king. Or, for some, god. Either way, they are the future of not only how we play, but how we work and therein lies opportunity. In order to take advantage of this, there are several strategic ste…

Intermediate

Presenters

David Brutman, John Wargo, Paul Goh, Sam Thambu

We all love sharing photos online, but isn't there more we can do with technology? Hopefully yes, given our nation's problems like health care costs outstripping growth of GDP, reliance on fossil fuels & climate change …

Beginner

Presenters

Ariel Schwartz, Halle Tecco, John Lilly, Rachel Barge

BJ Mendelson will appear at the SX Bookstore to sign copies of “Social Media Is Bullshit”.…

"A Chaotic Good character favors change for a greater good, disdains bureaucratic organizations that get in the way of social improvement, and places a high value on personal freedom, not only for oneself, but for others…

Intermediate

Presenters

Phil Libin

Entrepreneurs want to focus on their business, not spend time worrying about legal issues. However, taking a little time early on to think about intellectual property strategy can save money and potentially much heartach…

Intermediate

Presenters

Andrew Liddell, Ruben Rodrigues

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Curtis Smolar

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Bill Hulsey

Brands are now under the gun to deliver blow-away customer service in social media, and they're failing. Big time. Constrained by limited internal resources, inadequate tools, political infighting, and a lack of expertis…

Intermediate

Presenters

Bryan Person, Chris Abraham, Michelle Kostya, Rohit Kapoor

Everyone who has ever succeeded has failed; designed for the SXSW interactive guests to meetup and share with others of their failures while promoting their success stories. This will also be a platform for others to net…

Intermediate

Presenters

Andrew Sanderson

Alistair Croll will appear at the South by Bookstore to sign copies of “Lean Analytics: Use Data to Build a Better Startup Faster”.…

Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of inbound marketing data, statistics and scie…

Intermediate

Presenters

Dan Zarrella

Billions of pieces of data, five years of research, and tens of thousands of readers and attendees in the making, The Science of Marketing will be the paramount presentation of inbound marketing data, statistics and scie…

Presenters

Dan Zarrella

Esther Dyson always seems to get interested in things before they become popular. Join us for an interactive discussion on what's intriguing right now to this always-curious, always-challenging, angel investor Her enth…

Advanced

Presenters

Christine Lagorio, Esther Dyson

HousingMaps.com, the prototypical mashup, shows that awesome things can happen when data is freely used to create something bigger than the sum of its parts. Many business have tried bootstrapping by "borrowing" other co…

Advanced

Presenters

Carter Rabasa, Chris Treadaway, Hung Truong, Sunil Kanderi

Lee Lefever will appear at the SX Bookstore to sign copies of “The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand” Lee LeFever is the Chief Explainer, illustrator and voice of Common …

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Benn Rosales

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Lani Rosales

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new…

Beginner

Presenters

Sandeep Kumar

Get together with other business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.……

Beginner

Presenters

James Plesser

It’s no secret that mobile is revolutionizing how people shop and pay, becoming the digital nexus of consumers’ lives. They want what they want … when they want it – anytime, anywhere. It’s a new world for retailers of a…

Intermediate

Presenters

Steve Yankovich

RSVP Required - The advanced social media monitoring workshop will exist in two parts. The first half will assess the state of the social media monitoring industry from bottom to top. Examples will be given on the holis…

Advanced

Presenters

Alistair Croll, Blake Robinson, Margaret Francis, Susan Etlinger

Drawing on the leadership he learned on the front lines, decorated military officer and Fortune 500 executive Donovan Campbell moderates a panel on how the training model of the United States military can serve as a foun…

Intermediate

Presenters

, Brad Hunstable, Chris Guillebeau

Every business claims to be disruptive. Most startup founders want to innovate the next app or feature to attract more dollars or clicks than the industry standard. Now there’s a new class of rising entrepreneurs inventi…

Intermediate

Presenters

Hayley Barna, Lynn Jurich, Narges Bani Asadi, Tara-Nicholle Nelson

RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as …

Advanced

Presenters

Ajay Ramachandran, Harry Spitzer, Kenny Lee

Discourse and action in our society are increasingly dominated by the idea that the world cannot be known. But to what degree issuccess in this world dominated by luck? How much of our lives can be planned for, and can t…

Advanced

Presenters

Peter Thiel

IFC creates and champions authentic, original comedies that are “Always On. Slightly Off” including the hit series Portlandia, the fan favorite Comedy Bang! Bang! and the upcoming new original Maron. The network is also …

Intermediate

Presenters

Chris Gethard, Fred Armisen, Marc Maron, Scott Aukerman