Neal Cabage will appear at the South by Bookstore to sign copies of “A Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Voices That Matter)” following his Book Reading session.

Neal Cabage is a technologist and digital product strategist based in Los Angeles California. He has consulted for companies like Macys.com, Disney, AIG, and a number of startups. He has spoken at leading conferences on topics such as market discovery and data-driven conversion optimization.

Neal has successfully founded and sold two online startups, experiencing the full lifecycle of a startup business. He has spent years studying why online products succeed, which led to the development this book. Neal studied Music Technology at New York University and Psychology at the University of Washington, reflecting his interest in the intersection of technology and human experience.