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Mentor Session: Steven Rosenbaum

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Steve Rosenbaum CEO/Blogger Huffington Post

Steven Rosenbaum is an author, entrepreneur, and curator. In his groundbreaking book Curation Nation (McGraw Hill / 2011) he argues that the current path of digital content creation is a recipe for disaster. Interviewing 70 of the leading thinkers in media, publishing, and advertising, Rosenbaum makes a compelling case that the future of the web is curated, not created. And if history is any judge, he's been able to predict the future before.

As the CEO of the web's largest Video Curation Platform, - he provides a realtime curation solution that powers more than 86,000 sites. Increasingly, crated content is powering ecommerce, brands, and organizations like Patagonia, NY Magazine, Mediaite, and TEDx.

Rosenbaum was named New York City's first "Entrepreneur at Large" for Economic Development in 2011.

Rosenbaum created MTV's groundbreaking user-generated series MTV UNfiltered, a pre-web television project that handed cameras to young storytellers. Before email or the web, UNfiltered was what Time Magazine called "the Future of GenX News."

Since that time he has built a career finding, organizing, and contextualizing stories.
Rosenbaum's work in media includes filmmaking work as an Emmy Award winning documentary filmmaker. His film “7 Days In September” gathered more than 500 hours of video around 9/11 – creating a curated journey through the eyes of 28 filmmakers and citizen storytellers.

Rosenbaum's vision of curation is the subject of his book Curation Nation (McGrawHill / Spring 2011) engages with more than 60 thought leaders and companies to help explore and define the power of Curation for Brands, Media, and Consumers.

In October of 2011, he was named the Science Journalism Laureate for Purdue University. And In November of 2011, He was chosen to be New York City's first Entrepreneur At Large, working with NY's Economic Development Corporation to bring more start ups and engineering talent to New York.
He is a regular blogger on technology and the evolution of the internet for Forbes, Fast Company, Business Insider, Huffington Post, and Mashable.

Today, Rosenbaum says Curators are the new Superhero's of the Web – using their powers to fix the signal to noise problem, and making the world contextual and coherent again.