How to Get Fans to Spread Your Message
RSVP Required - Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This workshop explains the implementation of this type of program, walking attendees through step-by-step instructions on how to create, customize, execute and measure the program. Instructors will review best practices of large and small brands that have harnessed the power and voice of fans and advocates in social media.
Prior to the start of the session, attendees will fill out a questionnaire, where the responses will serve as a guide for a breakout portion with smaller groups with like-minded goals for more intimate and personalized discussions around implementing Brand Amplification Programs.
Prerequisites:
A reasonable understanding of the following topics: marketing, digital marketing, PR, customer experience and social media. A willingness to participate, share and learn. The ideal participant will work for an a brand, agency or association and have responsibility for at least one of the following areas: marketing, PR, social media, community, CRM, customer experience, membership, ecommerce, etc.
What to Bring:
A laptop, smartphone and/or tablet should do the trick!
To RSVP your seat for this workshop, please click on "Sign in to RSVP" in the upper right location of this page. You'll need to sign in using your SXsocial login information.
Presenters
Ajay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies.
Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brand engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics.
Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media helping them establish engaged brand communities. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
While Harry's professional marketing and social media experience is limited, he has lived and breathed the both of them since a very young age. Like, 13. He has experience motivating and engaging audiences via his experiences writing and acting in theater productions while in college, teaching English in the states and abroad, and of course as a Resident Assistant in a college dorm. He's just as surprised as you are that these skills make him an expert in social media, but promises to entertain if nothing else.
Kenny Lee is the Senior Director of Solutions Marketing at Dynamic Signal, a leading social marketing cloud company that helps brands build direct relationships with their audiences. Prior to Dynamic Signal, Kenny consulted for various start-ups and agencies including Createch-Group and Social Finance (SoFi), helping drive marketing strategy and customer acquisition. He also spent 15 years at Adobe where he held global leadership roles in Acrobat product marketing and Education marketing.
Kenny lives in San Francisco with his wife and little dog Oreo, but remains a Canadian at heart.
Tuesday, March 12
